Detour Detroit reader survey

A brief note from the Detour Detroit team:

We created this survey to learn more about who you are so we can better serve you with journalism, events and cool perks! As a thank you for taking this survey, you'll be in the running for delicious prizes -- $50 gift certificates to some amazing Detroit restaurants! We have SEVERAL gift certificates to give away, so please tell us more about who you are and why you read us. It's a huge help to us as we grow our independent local news startup! FYI: while we may share these survey results in aggregate with funders, sponsors or advertisers, we will never ever share or give away your unique/identifying information or email address without your explicit consent. That's a promise.

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* 1. First off, let's hear about you! How old are you?

Under 18

18-25

25-34

35-44

45-54

55-64

65+

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* 2. Where do you live? Please enter your zip code here.

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* 3. Which category best describes you? (check as many as you want!)

White (E.g. German, Irish, English, Italian, Polish, French, etc)

Hispanic, Latino or Spanish origin (E.g.Mexican or Mexican-American, Puerto Rican, Cuban, Salvadoran, Dominican, Colombian, etc)

Black or African American (E.g. African-American, Jamaican, Haitian, Nigerian, Ethiopian, Somalian, etc)

Asian (E.g. Chinese, Filipino, Asian Indian, Vietnamese, Korean, Japanese, etc)

American Indian or Alaska Native(E.g. Navajo nation, Blackfeet tribe, Mayan, Aztec, Native Village or Barrow Inupiat Traditional Government, Nome Eskimo Community, etc)

Middle Eastern or North African (E.g. Lebanese, Iranian, Egyptian, Syrian, Moroccan, Algerian, etc)

Native Hawaiian or Other Pacific Islander (E.g. Native Hawaiian, Samoan, Chamorro, Tongan, Fijian, etc)

Some other race, ethnicity or origin

Prefer not to say

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* 4. Which best describes your current gender identity?

Man

Woman

Nonbinary, genderqueer, gender fluid

Prefer not to say

Other

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* 5. What is your marital status?

Single, never married

Married or domestic partnership

Widowed

Divorced or separated

Other (please specify)

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* 6. Do you have kids?

Yes

Other (please specify!)

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* 7. What is the highest degree or level of school you have completed?

No schooling completed

High school graduate, diploma or the equivalent (for example: GED)

Some college credit, no degree

Trade/technical/vocational training

Associate degree

Bachelor’s degree

Master’s degree

Professional degree

Doctorate degree

Other (please specify)

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* 8. Tell us a little bit about your money-making M.O. (check all that apply)

I have a 9-to-5

I’m looking for a new job or I’m currently unemployed (COVID-19… we hear you)

I’m a freelancer or professional contractor providing services to others

I’m a small business owner

I’m doing something to pay the bills but I’m all about my side hustle

I’m a stay-at-home parent

I’m retired

I’m out of the workforce

Other (please specify)

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* 9. How much money do you make as a household?

0-$24,999

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$149,999

$150,000-$199,999

$200,000+

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* 10. When you aren’t on the daily grind, how do you spend your time? Check all that apply!

Supporting local businesses and shopping for Michigan-made products

Trying new restaurants and bars, exploring Detroit’s diverse culinary scene

Checking out public art, works of architecture or improving my photography skills around tow

Tackling my latest house project, learning about interior design or nerding out about the local development scene

Advocating for social justice in Detroit and uplifting BIPOC causes and concerns

Working to support local democracy and/or grow community where I live

Leveling up by investing in my education or professional development (either local or virtual)

Getting physical: Doing yoga, running on the Riverwalk or playing on a soccer team

Learning to cook, shopping for fresh ingredients from local sellers or crafting my own homegrown cocktails.

Reading books by local writers or working on my own literary project

Missing local concerts, building playlists of Detroit artists or learning an instrument of my own

Exploring the city with kids in tow

Throwing or attending great (virtual) parties

Volunteering for a cause I care about

Walking my dog, petting my cat or having other adventures with my favorite non-human friend

Scrolling through Instagram thinking that everybody else is having more fun

Other (please specify)

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* 11. How often do you support a local business (restaurant, shop, grocery store, fitness studio, etc.)

More than 3x per week

1-3x per week

1-3x per month

Once per month

Less than once per month

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* 12. What kinds of locally-owned independent businesses in the Detroit area do you support or patronize at least once per month?

Hair salons, hair braiders, barber shops and beauty practitioners

Clothing stores, boutiques and shoe stores

Fitness studios, wellness practitioners and spas

Pet stores, groomers, dog walkers or other animal-focused businesses

Restaurants and bars

Locally-owned grocery stores, specialty food stores and liquor stores

Locally-owned credit unions and banks

Bookstores, video game stores or art supplies stores

Cultural institutions: art galleries, museums and libraries

Parks and recreation areas

Services: laundromat, landscaping, hardware store

Other (please specify)

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* 13. How important is it to you that local businesses in Detroit survive during the pandemic?

Extremely important

Very important

Somewhat important

Not so important

Not at all important

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* 14. How often do you donate money or goods to charitable causes or nonprofit organizations?

Twice a month or more

Once per month

1-3x per quarter

1-3x per year

Not at all

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* 15. How often do you volunteer for local causes or charitable organizations?

Twice a month or more

Once per month

1-3x per quarter

1-3x per year

Not at all

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* 16. Would you be interested in finding out about more opportunities to volunteer or give back?

Yes

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* 17. If you could read a researched and reported how-to guide on a Detroit-related topic, what would it be about? (Or, what do you want to learn?)

Examples: how to buy a work of art from a local artist, how to care for a side lot, how to launch a nonprofit.

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* 18. If you were going to read a profile of a professional, advocate or champion working and/or living in Detroit, who would you want to see featured?

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* 19. What other types of stories would you like us to cover? Is there anything you think shouldn’t be covered?

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* 20. What would motivate you to become a Detour member? Your membership dollars help cover the cost of our original reporting on Detroit, fund our events, and help us provide our team members with the compensation and benefits they deserve.

Help me better understand why you need me to help fund local news

Give me exclusive benefits in exchange for my membership dollars

Just ask me more, and I'll become a member

Nothing. I'll never become a member.

I'm already a member! (awww, thank you!)

Other (please specify)

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* 21. What's your email address? Share your email for a chance to win one of our thank you gifts! We'll also sign you up for the Detour newsletter if you aren't already!

Name

Email Address

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* 22. Which Detour newsletters do you currently receive in your inbox?

Detour Detroit

The Blend

Get Busy

Planet Detroit

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* 23. Wanna sign up for more free Detour newsletters? Check the box and we'll put you on the list!

The Blend (stories and resources to help Detroit women live and lead)

Get Busy (Live life in full color with stories ands recs to help you explore, play, build, taste, see and hear Detroit)

The Dig (Equitable, focused coverage of Detroit's real estate, development and gentrification issues)

Planet Detroit (Helping Detroiters explore, preserve and understand our physical world and environmental challenges)

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* 24. Would you be up for a 15 minute phone chat with a member of the Detour team to talk about this in more detail?

Yes

Detour Detroit reader survey

A brief note from the Detour Detroit team:

Question Title

* 1. First off, let's hear about you! How old are you?

Question Title

* 2. Where do you live? Please enter your zip code here.

Question Title

* 3. Which category best describes you? (check as many as you want!)

Question Title

* 4. Which best describes your current gender identity?

Question Title

* 5. What is your marital status?

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* 6. Do you have kids?

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* 7. What is the highest degree or level of school you have completed?

Question Title

* 8. Tell us a little bit about your money-making M.O. (check all that apply)

Question Title

* 9. How much money do you make as a household?

Question Title

* 10. When you aren’t on the daily grind, how do you spend your time? Check all that apply!

Question Title

* 11. How often do you support a local business (restaurant, shop, grocery store, fitness studio, etc.)

Question Title

* 12. What kinds of locally-owned independent businesses in the Detroit area do you support or patronize at least once per month?

Question Title

* 13. How important is it to you that local businesses in Detroit survive during the pandemic?

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* 14. How often do you donate money or goods to charitable causes or nonprofit organizations?

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* 15. How often do you volunteer for local causes or charitable organizations?

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* 16. Would you be interested in finding out about more opportunities to volunteer or give back?

Question Title

* 17. If you could read a researched and reported how-to guide on a Detroit-related topic, what would it be about? (Or, what do you want to learn?) Examples: how to buy a work of art from a local artist, how to care for a side lot, how to launch a nonprofit.

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* 18. If you were going to read a profile of a professional, advocate or champion working and/or living in Detroit, who would you want to see featured?

Question Title

* 19. What other types of stories would you like us to cover? Is there anything you think shouldn’t be covered?

Question Title

* 20. What would motivate you to become a Detour member? Your membership dollars help cover the cost of our original reporting on Detroit, fund our events, and help us provide our team members with the compensation and benefits they deserve.

Question Title

* 21. What's your email address? Share your email for a chance to win one of our thank you gifts! We'll also sign you up for the Detour newsletter if you aren't already!

Question Title

* 22. Which Detour newsletters do you currently receive in your inbox?

Question Title

* 23. Wanna sign up for more free Detour newsletters? Check the box and we'll put you on the list!

Question Title

* 24. Would you be up for a 15 minute phone chat with a member of the Detour team to talk about this in more detail?

* 17. If you could read a researched and reported how-to guide on a Detroit-related topic, what would it be about? (Or, what do you want to learn?)

Examples: how to buy a work of art from a local artist, how to care for a side lot, how to launch a nonprofit.