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* 1. Healthcare systems and large multispecialty physician practices have grown by vertically integrating primary care and specialty services.

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* 2. The underlying assumption is that employed or aligned physicians and providers will refer patients internally to the organization’s specialty and ancillary services. Monitoring referral patterns offers a quick and straightforward way to assess whether this assumption holds true.

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* 3. There is only one way to monitor referrals to your organization.

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* 4. Using third-party insurance data aggregators is a method that has shortcomings when it comes to increasing referrals.

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* 5. Monitoring referrals of internal organizational providers is more direct.

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* 6. It is important to define what you want the data to tell you. If the data isn’t clearly defined, it becomes extremely difficult or even impossible to interpret accurately.