IMEA - Generative AI in Asset Management Marketing

This survey is designed to get a sense for how IMEA member firms are using generative artificial intelligence (AI) as part of their marketing efforts.

Question Title

* 1. Which option best describes your role?

Chief marketing officer

Marketing manager

Head of sales/distribution

Sales/distribution manager

Head of product

Product manager

Head of data analytics

Data analytics manager

Other (please specify)

Question Title

* 2. What is your firm’s AUM?

$0–$10 billion

$10 billion–$50 billion

$50 billion–$100 billion

$100 billion–$200 billion

$200 billion¬–$500 billion

$500 billion+

Question Title

* 3. Does your firm use generative AI to support your marketing efforts?

Yes, we use it currently

No, and we don’t have any plans to use it

No, but we plan to start using it within 12 months

No, but we plan to start using it in 12–24 months