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SeaChoice Consumer Survey
1.
Sustainable Seafood Survey
Sustainable seafood refers to fish and shellfish that are caught or farmed in a way that protects the health of our oceans for future generations to come.
1.
Please rate your level of awareness about sustainable seafood.
Very aware
Somewhat aware
Not aware
2.
When you purchase seafood from a grocer or a restaurant, which of the following do you consider? Please check all that apply.
Presence of contaminants (E.g. Mercury)
Dyes and additives
Omega fatty acids/nutrition
Sustainability
3.
Does price affect your sustainable seafood purchasing decisions?
Not at all
Very little
I would like to purchase sustainable seafood, but I am more influenced by price
I am willing to pay more for sustainable seafood options
4.
When you purchase seafood, which of the following questions do you ask? Please check all that apply.
Species Name (E.g. often seafood is labeled as salmon without the species name: sockeye, coho, etc...)
Is the seafood wild or farmed?
How was the seafood caught or farmed?
Where was the fish farmed or caught?
I do not ask questions about my seafood.
5.
Canada currently lacks comprehensive seafood labeling laws. Would you like to see seafood labeling improved in Canada (E.g. Information on fishing method, country of origin, wild/farmed, dyes and additives etc.)
Yes
No
I do not know
6.
Would you consider purchasing an unfamiliar seafood product if it was the most sustainable option?
Yes
No
I do not know
7.
Would you be willing to shift to farmed product if it was more sustainable than the wild counterpart?
Yes
No
I do not know
8.
What would make it easier for you to buy sustainable seafood?
Well-informed staff at restaurants and retailers
Information cards outlining sustainable choices
In-store signage (E.g. posters)
Recipes/cooking tips
Recognizable logos on menus and packaging
Informational workshops on sustainable seafood
More affordable green options
Comprehensive seafood labeling
9.
Which of the sustainable seafood programs have you heard of?
MSC (Marine Stewardship Council)
Ocean Wise
SeaChoice
Other (please specify)
10.
Do you use a sustainable seafood wallet guide?
Yes
No
11.
If you answered yes in the above question, which card do you use and do you find it helpful in your purchasing decisions?
12.
How often do you and/or your family eat seafood?
1-3 times a month
Once per week
2-3 times a week
3 or more times a week
Never
13.
Who does the majority of grocery shopping in your home?
Me
My partner
My parent/guardian
Other
Other (please specify)
14.
Where do you typically purchase seafood? Please choose all that apply.
Local grocery store
Larger grocery chain (E.g. Loblaws, Sobeys, Walmart, Safeway)
Bulk warehouse (E.g. Costco, The Great Canadian Warehouse)
Specialty seafood retailer
Farmer’s Market
Restaurant
Off the boat
I catch my own fish
Other (please specify)
15.
When purchasing seafood, which do you prefer?
Most Often
Sometimes
Rarely
Never
Fresh
Most Often
Sometimes
Rarely
Never
Frozen
Most Often
Sometimes
Rarely
Never
Canned
Most Often
Sometimes
Rarely
Never