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* 1. What age range do you belong to?

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* 2. How often do you consume alcohol?

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* 3. Are you trying to reduce your alcohol consumption?

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* 4. Do you perceive a glass bottle as a sign of premium branding for non-alcoholic drinks?

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* 5. Do you feel that the selection of premium non-alcoholic drinks is adequate in the UK?

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* 6. How much would you be willing to spend on a non-alcoholic premium drink at a restaurant?

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* 7. How much would you be willing to spend on a non-alcoholic premium drink in a supermarket?

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* 8. What drink flavour profiles signal premium to you?

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* 9. Would you buy premium bottled flavoured water for a special occasion