SurveyMonkey Powered Online Survey

2016 Precision Farming Dealer Benchmark Survey

Precision Farming Dealer is looking for your help in creating an authoritative benchmark study of precision farming operations at North American dealerships. Please complete this 26-question survey by FRIDAY, FEBRUARY 12. All data will remain anonymous. Following tabulation, complete results will be sent to all responding dealers.

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* 1. In order to receive the survey results, the following is required:

Dealership Name:

State/Province: (required) *

Country: (required) *

Email Address:

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* 2. Please indicate the structure that best describes your business:

Traditional Farm Equipment Dealer

Independent Precision Farming Dealer

Seed/Chemical/Fertilizer Retailer

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* 3. What is the primary business objective of your precision farming division?

Supplement Wholegoods Sales

Independent Sales Revenue (Hardware/Products)

Independent Service/Support Revenue (Software/Service)

Aftermarket Sales & Service

Other (please specify)

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* 4. Does your company have a separate department for precision farming business?

Yes

No, but planning on it

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* 5. What percent of your precision farming staff are allocated in the following departments? (must total 100%) Please fill in 0 if answer is 0% or not available.

Sales Department

Service Department

Parts Department

Separate/Independent Precision Department

Other

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* 6. How many total ag store locations does your company operate?

1-2

3-5

6-10

11-25

26+