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Cafe and Bistro Survey Questionnaire

Feasibility Report Survey

For our Small Business Development course, one of the requirements is to complete a feasibility report for a startup business plan.

As part of the market research this survey will attempt to determine the feasibility of running a not-for-profit Bistro, Café & Sweet Shoppe as a social enterprise* out of 320 Water Street and determining the wants and needs of our potential customers in regards to menu items, hours of operation, and price ranges.

Any information provided will be kept strictly confidential. Thank you for participating in this survey.

*Social Enterprise: is a revenue-generating business with primarily social objectives whose surpluses are reinvested for that purpose in the business or in the community, rather than being driven by the need to deliver profit to shareholders and owners.
1.Do you drink coffee/tea?
2.How often do you dine out?
3.What coffee shops do you currently frequent? (What are your top 3 choices)
4.What restaurants do you frequent when eating out? Choose all that apply
5.On a scale from "Not at all Important to Very Important" how important are the following qualities to you when choosing a cafe/bistro?
Not at all Important
Moderately Important
Neutral
Important
Very Important
Atmosphere
Accessibility
Price
Quality
Variety
6.How often do you frequent the downtown area?
7.How much do you usually spend when dining out? (Per person)
8.On a typical work day, how close are you to a cafe/bistro?
9.Where do you currently go to get your ice cream
10.What type of coffee do you drink?
11.What type of specialty beverages do you enjoy?
12.When visiting a cafe/bistro, what baked goods do you prefer? (Select all that apply)
13.When eating out, what type of food do you prefer?
14.On a visit to a cafe, which is more accurate?
15.What do you feel is missing in cafes and restaurants in the metro area? (Select all that apply)
16.If a cafe/bistro was operating at 320 Water Street, would you visit this location?
17.How much does the social enterprise aspect of the business appeal to you?
18.What theme would you like the cafe/bistro to have?
19.How important is it to you, that this cafe/bistro be environmentally friendly?
20.When eating out, what is your average dine in time?
21.What is your age?
22.What is your gender?
23.In which area in or close to St.John's do you live?
24.What is your average household income? (before taxes)
25.Please list any recommendations or suggestions below
Current Progress,
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