Centurion 2018 Holiday Sales Success Index, Total Season Sales

The Centurion Holiday Sales Success Index, Week 4 +Total Season

Dear Prestige Jewelers,

Each week through the holiday season The Centurion conducts a spot-check survey of business among better jewelers. Your participation helps to gauge total business for the high end of the jewelry industry. All answers are kept confidential and results reported only in the aggregate. Thank you again for your time and participation,

Warmest regards,

Howard Hauben, Centurion president

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* 1. Your store name (will be kept confidential)

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* 2. How was business for the final full week of the holiday season, December 17 through 24, compared to the same period last year?

Up significantly (+10% or more)

Up moderately (+6% - +10%)

Up slightly (+1% - +5%)

Even

Down slightly (-1% - -5%)

Down moderately (-6% - -10%)

Down significantly (-10% or more)

Other (please specify)

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* 3. How would you characterize shopping patterns this season? Check all that apply and add comments if you wish.

Fewer shoppers, higher tickets

More foot traffic but lower tickets

Both traffic and tickets were up

Both traffic and tickets were down

More online sales (or phone sales from your website)

People shopped early

People waited till later to shop

Traffic fairly even throughout the season

Big last-minute rush

Other (please specify)

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* 4. Did you have any significant additional sales after Christmas?

Yes, some strong additional business

Not enough to impact the season totals

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* 5. What price points were strongest this season? Check as many as apply.

Under $500

$500 - $1500

$1501 - $2500

$2501 - $5000

$5001 - $7500

$7501 - $10,000

Over $10,000

Other (please specify)

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* 6. What was your single biggest sale of the season? (Dollar amount and product)

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* 7. Who were the majority of your customers this season? Check all that apply.

Mostly longtime regular good customers

Saw customers we hadn't seen in a while

Lots of new customers

Boomers (age 50+)

Gen-X (age 40-50)

Millennials (age 18 - 40)

Gen - Z (under age 20)

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* 8. What were your top selling brands or products this holiday season?

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* 9. How would you rate your TOTAL YEAR BUSINESS for 2018, compared to 2017?

Up significantly (10%+)

Up moderately (5% to 9%)

Up slightly (1% to 4%)

Even

Down slightly (1% to 4%)

Down moderately (4% to 9%)

Down significantly (10%+)

Question Title

* 1. Your store name (will be kept confidential)

Question Title

* 2. How was business for the final full week of the holiday season, December 17 through 24, compared to the same period last year?

Question Title

* 3. How would you characterize shopping patterns this season? Check all that apply and add comments if you wish.

Question Title

* 4. Did you have any significant additional sales after Christmas?

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* 5. What price points were strongest this season? Check as many as apply.

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* 6. What was your single biggest sale of the season? (Dollar amount and product)

Question Title

* 7. Who were the majority of your customers this season? Check all that apply.

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* 8. What were your top selling brands or products this holiday season?

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* 9. How would you rate your TOTAL YEAR BUSINESS for 2018, compared to 2017?

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* 10. To what do you attribute any major uptick or falloff in your business for the total year?