Understanding the State of Distribution in 2024

1. Help Us With A Few Details About You and Your Organization

This survey is being conducted on behalf of HEDNA, together with the Jonathan M. Tisch Center of Hospitality at NYU School of Professional Studies and RateGain, to understand how distribution is evolving in 2024.

Through this report, we aim to help commercial teams across hotels of all sizes gather critical market information to plan better in 2024 and beyond. All information captured in this survey is anonymized and will only be used for analysis and drafting of the report using aggregated data from all respondents.

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* 1. Your current role or designation

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* 2. How many properties does your hotel chain have?

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* 3. In what city is your organization currently headquartered?

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* 4. What would be the size of the commercial team, including distribution, sales, marketing, and revenue management?

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* 5. Which of the following best describes your organization?

An independent hotel

A regional / local hotel chain

A large international hotel chain

Hotel Management Company

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* 6. During January – December 2023, what was the distribution of bookings among the channels used by your company? Please indicate values in percentages.

GDS

Metas and OTAs

Direct through Digital and Web

Direct through Voice

Walk-ins and Group Bookings

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* 7. How many third-party channels or demand partners are you currently connected with?

Less than 4

Between 4 and 10

Between 10 and 15

More than 15