Qualifying questions

Hello and thank you for your interest in our online focus group study about the future of online content. To help us see if you qualify, please answer the questions below. We will follow up by phone to make sure that you match the study requirements. If chosen to participate, you will receive $250 to thank you for your time and assistance.

Please be reassured that all personal information collected in this survey will be used for this market research project only. You may withdraw your consent at any time by writing to info@hagensinclair.com or Hagen/Sinclair Research, 519 Reed Park Drive, Chico, CA 95926.

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* 1. Do you give your consent for us to have your personal information?

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* 2. What city and state do you currently live in?

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* 3. In what region do you live?

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* 4. How do you identify?

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* 5. When it comes to your preferred pronouns, which do you identify with?

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* 6. Are you or is any other person living in your household working in a job that involves...

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* 7. Do you or does anyone in your household or family work for the following companies?

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* 8. When was the last time that you participated in a market research project (i.e., focus group discussion or one-on-one interview)?

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* 9. In the past 12 months, what were the subjects of any focus group discussions or one-on-one interviews that you participated in?

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* 10. Which of the following ranges contains your age?

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* 11. What is your employment status?

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* 12. How much do you know about AI? By AI we mean Artificial Intelligence.
Please type in the number of the response that fits you best from the key below:
1. Haven't heard of AI
2. Have only heard of AI
3. Know a little about AI
4. Know a lot about AI

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* 13. Now thinking about the impact of AI, do you think there is more to gain or more to lose for you personally from the broad adoption of AI tools?
Please type in the number of the response that fits you best from the key below:
1. Much more to lose
2. More to lose
3. Mixed feelings
4. More to gain
5. Much more to gain

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* 14. In your opinion, what impact do you think AI will have on the following aspects of society in general?
For each of the following areas, please answer using the scale below:
1. Very negative impact
2. Somewhat negative impact
3. Neutral
4. Somewhat positive impact
5. Very positive impact

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* 15. Based on what you know today about AI, how much do you agree or disagree with the following statement?
"I am optimistic that Artificial Intelligence (AI) will improve our lives and the world we live in."
Please type in the number of the response that fits you best from the key below:
1. Strongly disagree
2. Somewhat disagree
3. Neutral
4. Somewhat agree
5. Strongly agree

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* 16. Have you used or tried an AI tool or service before for personal purposes?
Please type in the number of the response that fits you best from the key below:
1. No, I've never used AI
2. Yes, I've used it once or twice
3. Yes, I've used it sometimes
4. Yes, I've used it often

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* 17. Please select your level of agreement with the following statement about your attitude toward technology:
"I am skeptical of new technologies and use them only when I have to."
Please type in the number of the response that fits you best from the key below:
1. Agree completely
2. Agree somewhat
3. Disagree somewhat
4. Disagree completely

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* 18. Which of the following best describes how you identify?

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* 19. What is the highest level of education you have completed?

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* 20. Are you currently pursuing a Bachelor's degree, a Master's degree or another type of degree?

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* 21. And what is your current occupation?

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* 22. How involved are you in decisions about technology related purchases for your personal or household computer?

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* 23. Please write in the brand name of each of the following types of consumer electronics that you currently own for personal use. Write in N/A if you do not own one.

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* 24. For each of the following companies, please write the name of a product or service from that company that you are aware of. If you can't think of anything, write N/A.

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* 25. Please rate your general impression of each of the following companies, using the scale below.
1. Extremely unfavorable
2. Unfavorable
3. Neutral
4. Favorable
5. Extremely favorable

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* 26. Please think about the brand Google. Please rate each statement below for how the Google brand impacts your life.

  Strongly disagree Somewhat disagree Neutral Somewhat agree Strongly agree
Is for people like me
Empowers me to achieve more
Is a brand I love
Brings me joy
Inspires me to have new ideas
Represents people like me
Is a company I trust

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* 27. Please think about the brand Microsoft. Please rate each statement below for how the Microsoft brand impacts your life.

  Strongly disagree Somewhat disagree Neutral Somewhat agree Strongly agree
Is for people like me
Empowers me to achieve more
Is a brand I love
Brings me joy
Inspires me to have new ideas
Represents people like me
Is a company I trust

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* 28. Which of the following best describes your annual household income?

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* 29. Do you have access to a computer or laptop connected with high speed or broadband internet at home?

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* 30. Does the computer or laptop have a built-in or separate camera and microphone, and is it capable of video chat?

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* 31. Which of the following best describes your internet connection at home?

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* 32. How would you describe your comfort level when it comes to using a computer or laptop?

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* 33. This project will require you to complete a 30-45 minute online assignment in order to prepare for the 90-minute group discussion. This is a very important part of the research project and it must be completed several days before the group discussion.
Will you be able to complete the assignment in a timely manner in order to participate in the discussion?

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* 34. How did you learn about this research?

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* 35. May we contact you in the future about other paid marketing research studies?

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* 36. We need to validate all participants, so you will have an advantage if you copy and paste the web address / URL of your LinkedIn or other social media profile page here:

Thank you very much for answering all our questions!  The information you shared will be used for this study only. We will follow up with you by telephone if you match the study requirements.

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* 37. Please provide your contact information below.

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