Finger Lakes Farm Country is a regional agritourism program that combines agriculture and tourism to promote the abundance of agricultural resources in the southern Finger Lakes. Through a collaborative approach to marketing and promotion, the program creates a memorable brand for agritourism attractions and businesses in the area, while showcasing educational and recreational activities for visitors to the region. In an effort to sustain local farms and create an environment for entrepreneurism, Finger Lakes Farm Country will promote the region's abundant agritourism resources through a variety of marketing strategies. The Finger Lakes Farm Country region includes the counties of Chemung, Schuyler, Steuben, Tioga, and Yates.
Why is this survey important?
The survey will identify potential venues and businesses in the region to be promoted by Finger Lakes Farm Country, and it will assist in tracking the effectiveness of the program.