This Healthcare Content Check-Up is designed to assess the current health of your content strategy. Complete it today to see where you're doing great and what your opportunities for improvement are! We’ll follow up with your content health score and practical tips and relevant resources to guide your team’s content strategy.

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* 1. Are you using your own, authentic visuals (graphics, photos, videos etc.) instead of stock visuals in the majority of your content?

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* 2. Is all of your visual content tagged with metadata or easily searchable with keywords?

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* 3. Can you track licensing rights for visual assets to keep your team compliant?

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* 4. Do you have a system and process to ensure all marketing content meets healthcare industry regulations (e.g., HIPAA)?

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* 5. Can you control which employees and stakeholders access specific marketing content and assets through the right permissions?

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* 6. Does your team have a central hub where approved content is accessible for key stakeholders?

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* 7. Does your content address common patient concerns, prioritizing their needs over service promotion?

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* 8. Are the language and visuals you use in your marketing easy to understand for patients without medical backgrounds?

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* 9. Does your team create different visual assets for different social media and other channels for each campaign, instead of using the same visuals across all channels?

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* 10. Can you consistently track and analyze the performance of your content?

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* 11. Please provide your information so we can share your results:

 
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