Preferred Alternatives When Traditional Paper Stock Is Not Available
1.
When traditional paper stock isn't available for commercial printing projects such as direct mail, brochures, and marketing collateral, which alternatives are you most likely to suggest to your customers?
Synthetic paper
Recycled paper
Higher-end paper (such as cotton)
Eco-fiber paper such as hemp, kenaf, or bamboo
Card Stock
Digital options, such as email
Other (please specify)
2.
When you suggest alternative substrates, how do your customers typically respond?
They are grateful for the suggestions and willing to embrace alternatives.
They are hesitant, but willing to consider other options once those alternatives are explained to them.
They are hesitant, and it takes some convincing to get them to consider alternatives.
They are not open to suggestions. They'd rather have a longer lead time.
Other (please specify)
3.
When customers complain about limited stock and higher prices, how do you explain it to them?