Exit Marketing Opportunities You May Be Missing We'll start with a few questions about your customers... Question Title * 1. Which of these best describes your target customer base? Very niche: a small, well-defined niche within a specific industry Niche industries: spread across a limited number of industries Fairly focused: we could supply a broad range of industries, but tend to focus in a few specific areas Broad industries: a broad range of industries and companies could be our customers Mass market: we target the general public and anyone could be our customer Question Title * 2. How is your brand seen in the marketplace? We are recognised as the market leader with a strong and comfortable position. Our customers come to us due to our brand strength Our products/services are unique and innovative and offer a solution that others don’t Our products/services can be more expensive but are of a higher standard and quality We offer the cheapest prices in the market Our brand and message is a bit undefined at the moment, either customers don’t really know what we do or we need to clarify our strengths Question Title * 3. Which of these best describes your ongoing customer relationships? We have a small number of ongoing loyal customers We have a mix of new customers and repeat customers It’s a one-time transaction and then we or the customer move on Question Title * 4. What is the typical length of your sales cycle from first contact to a purchase being made? On the spot or within a day 2 days to a week Between a week and a month From one to three months Longer than three months Question Title * 5. What is your view of marketing? It is an essential part of our business and central to acquiring and retaining customers It is essential to our business, but I feel we are not making the most of all opportunities It is a necessary evil, we do it because we feel we have to, not because we want to Marketing isn't important to our business. We get our business through other channels. Other (please specify) Question Title * 6. Which marketing goals are you actively pursuing? (Choose as many as apply) Building our brand Educating current customers about what else we offer Educating prospects about our offering Generating specific leads for our sales team to follow-up Driving traffic to our website Keeping up with our competitors Spending the budget within set time-frame to ensure it is not reduced next year Next