Fall 2022 Listener Survey Question Title * 1. How long have you listened to Aspen Public Radio? Less than one year 1 - 5 years 6 - 10 years 11 - 15 years More than 15 years I don’t currently listen to Aspen Public Radio, but I’d like to share my ideas. Question Title * 2. Do you live in the Roaring Fork Valley, Colorado River Valley, or other parts of the Aspen Public Radio listening area? Yes - Full Time Yes - Part Time No, but I like to visit/stay connected to the Valley Question Title * 3. Which city, town, village, or community do you live in? Question Title * 4. How do you listen to Aspen Public Radio? (select all that apply) Car radio Home radio Streaming on smart speaker (Amazon Echo, Google Home, Apple HomePod, Sonos, etc.) Work radio Streaming on a smartphone or tablet Streaming on a laptop or desktop computer Streaming on the NPR One app As a podcast on the NPR One app As a podcast on Apple Podcasts, Spotify, or Stitcher (our “Local Newscast”) Comcast Channel 8 None of the above Question Title * 5. When do you listen to Aspen Public Radio? (select all that apply) 5am - 7am on weekdays (Morning Edition) 7am - 9am on weekdays (Morning Edition with Eleanor Bennett) 9am - 11am on weekdays (1A with Jenn White) 11am - 1pm on weekdays (Here & Now, Fresh Air) 1pm - 4pm on weekdays 4pm - 6pm on weekdays (All Things Considered with Halle Zander) 6pm - 8pm on weekdays 8pm - 11pm on weekdays 11pm - 6am (BBC World Service) 6am - 10am on weekends (Weekend Edition Saturday/Sunday) 10am - 3pm middays on weekends 3pm - 6pm afternoons on weekends 6pm - 11pm evenings on weekend None of the above Question Title * 6. Which of the following programs do you listen to on Aspen Public Radio? (select all that apply) Morning Edition 1A Here & Now Fresh Air BBC Newshour Marketplace All Things Considered The World Hidden Brain The Moth RadioLab Snap Judgment This American Life Wait Wait... Don't Tell Me! BBC World Service Science Friday Latino USA Sunday Night Specials None of the above Question Title * 7. What other public radio programs or podcasts would you suggest Aspen Public Radio make part of our broadcast? Question Title * 8. Do you rely on Aspen Public Radio for local news? Yes No No, I get my local news from… (please specify) Question Title * 9. If Aspen Public Radio could produce more local news, what would you like to see more dedicated coverage of: (select all that apply) Arts & Culture Environment Education Hispanic/Latino Community Affairs State Government (Capitol Coverage) Local Government Economics Heath and Wellness Business and Development Housing Climate Investigative Reporting Other (please specify) Question Title * 10. Who is your favorite on-air news anchor or reporter? Question Title * 11. Do you want Aspen Public Radio to include weather in our broadcasts? Yes No Question Title * 12. Do you want Aspen Public Radio to include traffic information in our broadcasts? Yes No Question Title * 13. If there was a wildfire reported in the Roaring Fork or Colorado River Valley, would you think to turn to 88.9 FM/91.5 FM for emergency news and/or evacuation information? Yes No Question Title * 14. Do you own an emergency radio? Yes No Question Title * 15. Do you think Aspen Public Radio’s broadcast has the right mix of international, national, and local news? I like the current programming mix I want more local news I want more national news I want more international news No preference Question Title * 16. Which local newspapers/news websites do you read on a regular daily or weekly basis? (select all that apply) The Aspen Times Aspen Daily News Snowmass Sun The Sopris Sun Glenwood Springs Post Independent Aspen Journalism El Sol del Valle I don't read local news Other (please specify) Question Title * 17. Which other radio stations do you listen to on a regular daily or weekly basis? (select all that apply) KDNK Community Radio 88.1, 88.3 Colorado Public Radio Classical Colorado Public Radio’s Indie 102.3 KSNO 103.9 Hot 100.5 KGHT Thunder 93.5 KTND The Lift 92.7 KKCH Cat Country 93.1 La TriColor 107.1 La Nueva Mix Sirius XM or other satellite radio I don't listen to any other radio stations or broadcast services Other (please specify) Question Title * 18. Which of the following Aspen Public Radio events were you aware of? (select all that apply) Live broadcast of the memorial service for Pitkin County Sheriff Bob Braudis (August 2022) Aspen Ideas Festival live broadcasts (June-July 2022) Lawn Bash with 1A's Jenn White (June 2022) Live broadcast of the annual July 4 concert in partnership with Aspen Music Festival and School Money Talks: An Evening of Powerful Stories from Powerful Women at the Wheeler Opera House (March 2022) Virtual screening of STORM LAKE with Aspen Film (November 2021) Virtual event hosting 1A's Jenn White in conversation with Roaring Fork Show Up's Sajari Simmons (June 2021) Virtual event hosting Mary Louise Kelly on life, work, and adapting to hearing loss as an audiojournalist (February 2021) I wasn't aware of any of these events or broadcasts Question Title * 19. Do you know about our weekly e-newsletter, The Transmitter? Yes, I'm a current subscriber Yes, but I don’t subscribe No Question Title * 20. How would you prefer that Aspen Public Radio communicate with you? (select all that apply) Email Phone On-air messaging and announcements Text messages USPS mail Ads in local newspapers Social media I’d like to see more marketing for Aspen Public Radio in the community Other (please specify) Question Title * 21. Do you visit Aspen Public Radio’s website (aspenpublicradio.org)? (select all that apply) Yes, to stream the broadcast Yes, to listen to the Local Newscast Yes, to read/play select stories No Other (please specify) Question Title * 22. How could our website be improved? Question Title * 23. Do you follow Aspen Public Radio on: (select all that apply) Facebook Twitter Instagram LinkedIn Question Title * 24. Are you aware of our monthly Evergreen member giveaways that started in 2022? (e.g. the current gift card giveaway from Explore Booksellers, hotel getaway to Ketchum from Aspen Skiing Company, half day fly fishing outing with Aspen Outfitting Company, CSA delivery from Two Roots Farm, or the High Society Paddle Board giveaway?) Yes No Question Title * 25. Do you have a suggestion for an item, local experience, or service that would make an excellent giveaway? Question Title * 26. Which category includes your age? 20 or under 20 – 29 30 – 39 40 – 49 50 – 59 60 – 69 70 – 79 80 – 89 90+ Question Title * 27. Gender: How do you identify? Man Non-binary Woman Prefer to self-describe: Question Title * 28. Have you donated to Aspen Public Radio in the past year with a one-time gift (of any size)? Yes No I’m an Evergreen member who contributes automatically each month Question Title * 29. Is there anything else about Aspen Public Radio that you’d like to share with us today? Question Title * 30. What is your favorite thing about Aspen Public Radio? 100% of survey complete. Done