The Imagination Machine: Harnessing Imagination to Create your Company's Future Survey

What it takes to be a successful business is changing faster than ever. Organizations must reinvent themselves to continue outperforming their peers, and reinvention starts with an act of imagination. The BCG Henderson Institute has developed a survey to assess organizational capacities for imagination, and we would greatly appreciate your input.

This survey should take about 2 minutes and will be completely anonymous -- there are no right answers to these questions so we are seeking honest, confidential input. Aggregated results and benchmarks will be shared back with survey participants who provide their contact information.

If you are interested in understanding more about the topic of imagination or the background to this survey, see BHI's forthcoming book, The Imagination Machine (Harvard Business Press, H1 2021).

We will begin by collecting some background information.

Your country:

Your company's industry:

Your company's annual revenue (approx.):

Your company's revenue growth in 2019 (approx.):

Your role:

Assessing imaginative behaviors of organizations

How confident are you that your company can systematically harness imagination?

For the following questions, we ask that you assess the degree to which each statement applies to your company.

Employees in our company seek out surprising new inputs that lead their mind away from familiar ways of thinking.

Employees in our company are willing to rethink existing beliefs in order to explore and develop new ideas or mental models.

Employees in our company act on their early-stage ideas, seeking feedback from the real-world to refine them.

Employees in our company share their new ideas with others and work together to develop them.

When new ideas are developed, our company codifies them so that they can be realized and replicated by others.

Our company continuously explores new ideas while simultaneously exploiting existing ones.