1.What is your name?

2.What is your company/organization?

3.What city are you from?

4.How long have you lived there?

5.If you were asked by someone why they should visit NW Illinois, how would you respond in a few sentences?

6.How would you describe life in NW Illinois?

7.In your opinion what are the top attractions we should be promoting in NW Illinois?

8.How do you spend your free time in the communities around NW Illinois?

9.How would you describe shopping in these communities?

10.Please describe the culinary scene in terms of the type of food, ethnic variety and type of places to eat.

11.What are some surprising facts people may not know about NW Illinois?

12.How would you describe the variety of lodging choices?

13.What are some of your favorite annual events in NW Illinois? In your opinion, how do these events capture the spirit of the communities?

14.How would you describe the variety of homes and properties available?

15.What makes NW Illinois such a great place to raise a family?

16.What is the business community like in these communities?

17.What types of commercial properties (including green space) are available for businesses looking to relocate?

18.What are some untapped secrets of the area you believe should be more well-known?

19.What attractions and amenities do you believe are missing in NW Illinois?

20.What three words would you use to describe the communities around NW Illinois?

21.What common threads or cultural bonds do the communities around Carroll, Lee, Ogle, and Whiteside counties share?

22.What brands do you aspire for NW Illinois to be like? (Please include links to websites of other municipalities/destinations and even retail brands you are drawn to and explain what it is about those brands that inspire you.)