Detour Detroit reader survey

Tell us what you like about Detour Detroit!

Detour Detroit recently announced we are joining forces with Outlier Media! We are excited for the opportunity to expand the way we serve readers. We will continue to publish the Detour newsletter, and we want to get your thoughts so we can improve! Your feedback is incredibly valuable to us and helps shape how we focus our resources and what we publish.

When you take the survey you will be automatically entered into a random drawing to win a Detroit Documenters mug and a $50 gift card to The Congregation, a coffee shop we love (if you aren’t currently local, we’ll figure out something special!).

This survey should take you no more than 10 minutes. It will be open through March 31, 2022, but we would of course appreciate you taking it now. We will not share your contact information or answers publicly.

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* 1. Email

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* 2. Name

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* 3. Detour can follow up with me after this survey

Yes

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* 4. Zip code

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* 5. My relationship with Detour is..

I am a Detour newsletter subscriber

I am a Detour member

I have read an article on the Detour website in the past year

Other (please specify)

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* 6. I have been reading Detour for...

Less than a year

1-2 years

Longer!

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* 7. I also read (check all that apply)

The Dig newsletter

Detroit Documenters newsletter

Planet Detroit newsletter

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* 8. I typically read the Detour newsletter...

Almost every issue

Often

Sometimes

Rarely

I’m a new reader

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* 9. In the past after I’ve read Detour, I have... (select all that apply)

Sent a newsletter or article to a friend

Posted the newsletter or something I saw in it on social media

Made plans to attend an event or class

Attended a Detour event

Applied for or accessed a resource (like grant programs, free test, giveaway or voting information)

Made plans to visit a gallery, shop, restaurant, park or other site featured in Detour

Further educated myself about a topic

Donated to a cause

Replied to Detour to share a comment or answer a callout

Other (please specify)

None of the above

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* 10. I read Detour... (select all that apply)

To get up to speed on major local news

To find out about things to do in the city

To learn about people and organizations with interesting projects in the city

To get context on local issues and history

To read original articles from Detour and partner newsrooms

Other (please specify)

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* 11. When I read Detour, I often feel...

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* 12. My favorite topic areas to see in Detour are... (select all that apply)

Arts and culture

Activism and nonprofit efforts

City government issues

Criminal justice

Economy and labor

Entertainment and events

Education

Environment

Food and drink

History

Local politics and voting

Public health

Real estate and housing

Small business and entrepreneurship

State government and politics

Other (please specify)

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* 13. The Detour newsletter recently switched to a once-a-week edition on Thursday mornings. I think...

Once a week is too frequent

Once a week is a good frequency for me

I would read it more frequently, but once a week satisfies my needs

Once a week is too infrequent to be useful to me

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* 14. When I read Detour, I typically...

Read the entire newsletter thoroughly

Skim and only read about topics I care about

Read part of it, but don’t finish reading

Read a particular section or sections

Other (please specify)

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* 15. The format type I appreciate most from Detour is... (select all that apply)

Brief news roundups

Explainers and FAQs

Features and Q&As

Long reported articles

Short reported articles

Opinion pieces

Other (please specify)

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* 16. Detour content resonates most with me when it is... (select all that apply)

Analytical

Celebratory

Cynical

Dispassionate

Friendly

Passionate

Playful

Scrutinizing

Other (please specify)

Detour Detroit reader survey

Tell us what you like about Detour Detroit!

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* 1. Email

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* 2. Name

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* 3. Detour can follow up with me after this survey

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* 4. Zip code

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* 5. My relationship with Detour is..

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* 6. I have been reading Detour for...

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* 7. I also read (check all that apply)

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* 8. I typically read the Detour newsletter...

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* 9. In the past after I’ve read Detour, I have... (select all that apply)

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* 10. I read Detour... (select all that apply)

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* 11. When I read Detour, I often feel...

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* 12. My favorite topic areas to see in Detour are... (select all that apply)

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* 13. The Detour newsletter recently switched to a once-a-week edition on Thursday mornings. I think...

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* 14. When I read Detour, I typically...

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* 15. The format type I appreciate most from Detour is... (select all that apply)

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* 16. Detour content resonates most with me when it is... (select all that apply)

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* 17. Detour is distinct from other places where I get news and information, because...

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* 18. Some stories I would like to see told about my local community are...

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* 19. Some questions I have about my community or local government are...

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* 20. Some ways Detour and Outlier could help me build community or connect with others include...

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* 21. Are there any other thoughts you want to share with us?