Exit this survey 2017 Year-End Survey MAIZE Demographics Survey Question Title * 1. What was your 2017 fall attendance? 10,000 or less 11,000-20,000 21,000-30,000 31,000-40,000 41,000-50,000 51,000+ Question Title * 2. Please indicate the percentage of your attendance that occurred each week of your season (numbers combined should total 100% - if you were not open a 5th or 6th week, just mark those 0) 1st week 2nd week 3rd week 4th week 5th week 6th week Question Title * 3. How did this year's attendance compare to last year? it increased it decreased about the same Question Title * 4. Please rate how much of an impact the following factors had on your increase or decrease: no impact minimal impact some impact signifcant impact weather weather no impact weather minimal impact weather some impact weather signifcant impact new attractions/improvements new attractions/improvements no impact new attractions/improvements minimal impact new attractions/improvements some impact new attractions/improvements signifcant impact competition competition no impact competition minimal impact competition some impact competition signifcant impact economy economy no impact economy minimal impact economy some impact economy signifcant impact increasing word of mouth increasing word of mouth no impact increasing word of mouth minimal impact increasing word of mouth some impact increasing word of mouth signifcant impact Comments: Question Title * 5. How many days per week do you: n/a 1 or 2 3 4 5 6 7 Open to the public Open to the public n/a Open to the public 1 or 2 Open to the public 3 Open to the public 4 Open to the public 5 Open to the public 6 Open to the public 7 Operate your haunted attractions Operate your haunted attractions n/a Operate your haunted attractions 1 or 2 Operate your haunted attractions 3 Operate your haunted attractions 4 Operate your haunted attractions 5 Operate your haunted attractions 6 Operate your haunted attractions 7 Operate field trips Operate field trips n/a Operate field trips 1 or 2 Operate field trips 3 Operate field trips 4 Operate field trips 5 Operate field trips 6 Operate field trips 7 Other (please specify) Question Title * 6. In addition to a corn maze, which of the following do you have on your farm? Animals/Petting Farm Pumpkins Hayrides Haunt Corn, pumpkin or apple blasters/cannons Train Rides (train, cow train, grain train, etc.) Jumbo Jumper or other air pillow Gift shop or other souvenir retail market Bakery, ice cream shop or restaurant Orchard or other u-pick offerings Pig Races Gemstone Mining Ball Zone Zipline or Ropes Course Question Title * 7. Which of the following food items do you sell on your farm? Kettle Corn Corn on the Cob Caramel Apples Donuts Fudge Pizza Turkey Legs Corndogs Slushies or Snow Cones Soda/Water Hot Cocoa Coffee Hot cider Cold Cider List any other top sellers: Question Title * 8. What seasons are you open to the public? Fall Christmas Spring and/or Easter Summer Question Title * 9. What percentage of your total revenues represents the amount you spent on marketing? 0-3% 4-10% 11-20% 21%+ Other (please specify) Question Title * 10. What percentage of your total revenues represents the amount you spent on labor? 0-3% 4-10% 11-20% 21%+ Other (please specify) Question Title * 11. What percentage does each category represent of your total fall revenue? (combined numbers should total 100%) Gate admission Attractions not included in gate Food & beverage Pumpkins Retail/Souvenirs Other Question Title * 12. Approximately what percentage of your revenue did you reinvest back into the farm this past year? Question Title * 13. This past season, what was your best: New attraction? Marketing tool? Food item? Question Title * 14. Which of the following social media tools did your farm utilize this past season? Facebook Twitter Instagram YouTube Pinterest Snapchat Paid Facebook ads or post boosts Paid Google ads Paid Snapchat filters Comments: Question Title * 15. Rate your satisfaction with the following services provided by The MAiZE on a scale of one to five, with one being not satisfied and five being very satisfied (mark n/a if the choice does not apply): n/a 1 2 3 4 5 maze design maze design n/a maze design 1 maze design 2 maze design 3 maze design 4 maze design 5 maze cutting maze cutting n/a maze cutting 1 maze cutting 2 maze cutting 3 maze cutting 4 maze cutting 5 staff support, advice, availability staff support, advice, availability n/a staff support, advice, availability 1 staff support, advice, availability 2 staff support, advice, availability 3 staff support, advice, availability 4 staff support, advice, availability 5 networking tools with fellow siteowners (corn party, facebook forum, etc.) networking tools with fellow siteowners (corn party, facebook forum, etc.) n/a networking tools with fellow siteowners (corn party, facebook forum, etc.) 1 networking tools with fellow siteowners (corn party, facebook forum, etc.) 2 networking tools with fellow siteowners (corn party, facebook forum, etc.) 3 networking tools with fellow siteowners (corn party, facebook forum, etc.) 4 networking tools with fellow siteowners (corn party, facebook forum, etc.) 5 information & ideas shared (newsletter, online toolbox, etc.) information & ideas shared (newsletter, online toolbox, etc.) n/a information & ideas shared (newsletter, online toolbox, etc.) 1 information & ideas shared (newsletter, online toolbox, etc.) 2 information & ideas shared (newsletter, online toolbox, etc.) 3 information & ideas shared (newsletter, online toolbox, etc.) 4 information & ideas shared (newsletter, online toolbox, etc.) 5 items available for purchase on shopping cart items available for purchase on shopping cart n/a items available for purchase on shopping cart 1 items available for purchase on shopping cart 2 items available for purchase on shopping cart 3 items available for purchase on shopping cart 4 items available for purchase on shopping cart 5 Please share anything we could do to better serve you: Question Title * 16. Please rate the games currently offered by The MAiZE: Love It It's OK Not a Favorite Don't Use It MAiZE-O-Poly MAiZE-O-Poly Love It MAiZE-O-Poly It's OK MAiZE-O-Poly Not a Favorite MAiZE-O-Poly Don't Use It Barnyard Bingo Barnyard Bingo Love It Barnyard Bingo It's OK Barnyard Bingo Not a Favorite Barnyard Bingo Don't Use It Passports Passports Love It Passports It's OK Passports Not a Favorite Passports Don't Use It Cornundrums Cornundrums Love It Cornundrums It's OK Cornundrums Not a Favorite Cornundrums Don't Use It QR Code Games QR Code Games Love It QR Code Games It's OK QR Code Games Not a Favorite QR Code Games Don't Use It CornText CornText Love It CornText It's OK CornText Not a Favorite CornText Don't Use It FSI (discounted outside game) FSI (discounted outside game) Love It FSI (discounted outside game) It's OK FSI (discounted outside game) Not a Favorite FSI (discounted outside game) Don't Use It Farm Tracks (discounted outside game) Farm Tracks (discounted outside game) Love It Farm Tracks (discounted outside game) It's OK Farm Tracks (discounted outside game) Not a Favorite Farm Tracks (discounted outside game) Don't Use It Comments: Question Title * 17. Have you used Barnyard Bingo at your farm? Yes No, not interested No, too expensive No, not familiar with it Considering it Other: Question Title * 18. Is there any other feedback you'd like to share? Question Title * 19. If you are comfortable doing so, please answer the following questions. Doing this will allow us to respond to specific responses and suggestions that you might have provided in the previous survey questions. If you would prefer to keep your responses anonymous, you are welcome to skip these final questions. 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