LMA Advocacy Committee – Ethics and Advertising Survey

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* 1. Firm size (number of lawyers) or Company size (employees):

Small (2 - 99)

Mid (100 - 499)

Large (500+)

Other (please specify)

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* 2. In which states does your law firm have offices?

Alabama

Alaska

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

District of Columbia

Florida

Georgia

Hawaii

Idaho

Illinois

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah

Vermont

Virginia

Washington

West Virginia

Wisconsin

Wyoming

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* 3. Do you have international offices where ethics and advertising rules are a concern? If so, which countries/office locations?

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* 4. Do you have a person or team responsible for ethics and advertising compliance?

Yes

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* 5. If yes to Question 4, who is responsible at your firm/company? (Select all that apply).

Chief Marketing Officer (CMO)/Chief Business Development Officer

General Counsel

Compliance Officer/Department

Marketing Manager/Director

Ethics Committee

Working group of individuals from various firm departments

External Legal Counsel

External PR/Marketing Firm

Other

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* 6. Is it their primary job responsibility?

Yes

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* 7. If needed, please provide a further explanation of how the individual or team manages this process. (Questions 4 - 6).

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* 8. Which areas of legal ethics compliance is your legal marketing team most likely to be involved with? Please select all that apply and rank your selections in order of frequency. (1 - low frequency; 5 - high frequency).

	Does not apply	1 - Low frequency	2	3	4	5 - High frequency
Advertising and solicitation rules (including social media and online presence)	Advertising and solicitation rules (including social media and online presence) Does not apply	Advertising and solicitation rules (including social media and online presence) 1 - Low frequency	Advertising and solicitation rules (including social media and online presence) 2	Advertising and solicitation rules (including social media and online presence) 3	Advertising and solicitation rules (including social media and online presence) 4	Advertising and solicitation rules (including social media and online presence) 5 - High frequency
Trial publicity	Trial publicity Does not apply	Trial publicity 1 - Low frequency	Trial publicity 2	Trial publicity 3	Trial publicity 4	Trial publicity 5 - High frequency
Confidentiality and data protection	Confidentiality and data protection Does not apply	Confidentiality and data protection 1 - Low frequency	Confidentiality and data protection 2	Confidentiality and data protection 3	Confidentiality and data protection 4	Confidentiality and data protection 5 - High frequency
Conflict of interest management	Conflict of interest management Does not apply	Conflict of interest management 1 - Low frequency	Conflict of interest management 2	Conflict of interest management 3	Conflict of interest management 4	Conflict of interest management 5 - High frequency
Fee arrangements and billing practices	Fee arrangements and billing practices Does not apply	Fee arrangements and billing practices 1 - Low frequency	Fee arrangements and billing practices 2	Fee arrangements and billing practices 3	Fee arrangements and billing practices 4	Fee arrangements and billing practices 5 - High frequency
Professional conduct and responsibility	Professional conduct and responsibility Does not apply	Professional conduct and responsibility 1 - Low frequency	Professional conduct and responsibility 2	Professional conduct and responsibility 3	Professional conduct and responsibility 4	Professional conduct and responsibility 5 - High frequency
Unauthorized practice of law	Unauthorized practice of law Does not apply	Unauthorized practice of law 1 - Low frequency	Unauthorized practice of law 2	Unauthorized practice of law 3	Unauthorized practice of law 4	Unauthorized practice of law 5 - High frequency

Other (please specify)

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* 9. How do you ensure that your lawyers or law firm clients comply with the ethics and advertising rules of your jurisdiction(s)?

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* 10. What tools or systems do you use to monitor and track ethics and advertising activities?

Project Management Software

Excel Spreadsheet(s)

Email/Memos/Paper Workflow

We don't use particular tools or systems for this

Other tools, systems, or software

What tools, systems, or software do you use?

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* 11. How confident are you that your ethics and advertising practices are up to date and effective?

Very confident

Confident

Somewhat confident

Not so confident

Not at all confident

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* 12. What are the main challenges or difficulties that you face in ensuring ethics and advertising compliance? (Please select all that apply).

Keeping up with changing rules

Lack of clarity of the rules/Inadequate guidance from ethics regulators

Conflicting requirements in different jurisdictions

Ensuring all team members are adequately trained to identify legal ethics and advertising compliance issues

Balancing compliance with creative marketing strategies

Managing client confidentiality and data protection

Monitoring attorney social media and online presence

Limited resources or budget

Other (please specify)

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* 13. On a scale of 1 – 10, how important is it to you to be able to track current ethics rules and developing issues impacting law firm marketing and business development?

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 14. Should LMA explore providing a one-stop resource for members to track ethics rules in key states?

Yes

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* 15. For more in-depth ethics and advertising questions or issues that would require a researcher to investigate further and respond, would members be willing to pay a fee to cover that added service?

Yes

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* 16. Any additional comments or feedback?

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* 17. If you'd like a copy of the aggregated survey results, please include your name and email address:

Name

Email Address