Earth Candy Farm Wholesale Flowers

Wholesale Flower Customer Survey

Hello! We are a small scale farm (3 employees) and everything is picked by hand and grown organically. Currently we are selling our wholesale flowers through United Flower Growers Cooperative. We put buckets on the auction (Grower 382) and we also have an online store on our website where you can order custom buckets (no minimum stem count) and have them delivered to UFG Co-op. https://www.earthcandyfarm.com/flower-shop. Our growing season is approximately April 1 - October 31. We want to know more about your business as it relates to local and organic flowers. Please leave comments and questions because we would love to keep the conversation going! With love, Claire, Ellis, and the Earth Candy team.

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* 1. Can you introduce yourself?

Name

Company

City/Town

State/Province

Country

Email Address

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* 2. What role do you play in the floral industry?

Retail Florist

Event Florist

Independent Florist

Grocery Store

Other

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* 3. What percentage of local and organic product are you currently buying? In this case we are defining local as "grown in Canada".

50%

100%

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* 4. Where do you currently purchase the majority of your cut flowers?

On United Flower Growers Auction

Through a broker at UFG

From another wholesaler

Direct from grower

Other (please specify)

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* 5. What days of the week are your ideal flower delivery days

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Any day is good for me!

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* 6. In an ideal world, how would you shop for flowers

In person; seeing the flowers first is important for me

Online; I can choose from good photos and descriptions

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* 7. In your ideal business model, how important is your relationship with your flower growers?

Very important - I really like to know where my flowers come from, know who grows them, to have personal service, and to cross promote with my grower.

Somewhat important - I like to know about the farm and it is helpful to be able to get in touch with the grower

Not very important - It is interesting to know where the flowers are grown but not essential to my business

Not important at all - It is not a part of my business model to engage with growers

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* 8. What is most exciting for YOU about the opportunity to use local, organic cut flowers?

Specialty product - All those beautiful rare colours and unique varieties

Quality and longevity - The perfection that is possible with a small scale producer shipping locally

Ethics - Doing good by the earth with each purchase and reducing personal exposure to toxins

Community - working with a local producer, creating relationships, cross-promotions

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* 9. How do you like your flowers wrapped?

Cello

Kraft paper

As little wrapping as possible (larger bunches or just loose in the buckets)

No wrapping at all!

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* 10. How do you like your buckets packed?

Single variety and colour per bucket - pack it full!

Single variety and colour per bucket - smaller quantities, so pack it loose

Mixed buckets - I like to get a variety of different colours at once

Order by the stem - I want to choose each type of flower and colour by the stem and not purchase in bucket quantities

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* 11. What are your top flowers to buy local and organic?

Favourite of all time

Top focal flower

Best small flower

Favourite filler or foliage

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* 12. Which of these flowers do you buy regularly (perhaps from us!)?

Ranunculus

Anemones

Peonies

Sweet Peas

Sweet Pea Vine

Strawflower

Madame Butterfly Snapdragons

Icelandic Poppies

Phlox

Stock

Zinnias

Statice

Feverfew

Scabiosa

Dahlias

Celosia

Asters

Scented Geranium

Gomphrena

Lisianthus

Grasses

Rudbeckia

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* 13. Tell us your top 3 colours for 2021!

Lavender

Peach

Blush

White

Earth Tones

Neutrals

Tropical colours

Gold

Pale Blue

Shades of green

Coral

Other (please specify)

Earth Candy Farm Wholesale Flowers

Wholesale Flower Customer Survey

Question Title

* 1. Can you introduce yourself?

Question Title

* 2. What role do you play in the floral industry?

Question Title

* 3. What percentage of local and organic product are you currently buying? In this case we are defining local as "grown in Canada".

Question Title

* 4. Where do you currently purchase the majority of your cut flowers?

Question Title

* 5. What days of the week are your ideal flower delivery days

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* 6. In an ideal world, how would you shop for flowers

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* 7. In your ideal business model, how important is your relationship with your flower growers?

Question Title

* 8. What is most exciting for YOU about the opportunity to use local, organic cut flowers?

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* 9. How do you like your flowers wrapped?

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* 10. How do you like your buckets packed?

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* 11. What are your top flowers to buy local and organic?

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* 12. Which of these flowers do you buy regularly (perhaps from us!)?

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* 13. Tell us your top 3 colours for 2021!

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* 14. Please leave all your questions and comments here - we would love to hear from you!