Downtown Moose Jaw Association 2023 Business Survey
1.
What category of business do you own/operate? (Please choose only one.)
Grocery, Convenience, Liquor, Pharmacy, Salon
Restaurant/Bar
Vehicle, Wholesale, Rental, Leasing
General Merchandise, Miscellaneous Retail
Building/Garden Materials, Sporting, Hobby, Book, Music
Electronics, Appliances, Furniture/Furnishings
Clothing, Accessories
Professional Services (health/wellness, automotive repair, design, etc.)
Hotel/motel
Manufacturing
Other
2.
How long has your current business been in operation?
Less than one year
1-3 years
3-5 years
5-10 years
Over 10 years
3.
What would you consider the main demographic of your customers?
Male
Female
Unsure
4.
What is the typical age range of your customers?
Under 18
18-25
25-35
35-49
49-65
65+
5.
As best as you can tell, what is the percentage breakdown of your customers between Moose Javians/tourists?
90/10
80/20
70/30
60/40
50/50
40/60
30/70
20/80
10/90
6.
What would say are the advantages of being a business owner in downtown Moose Jaw?
7.
If another “attraction” were to be added to downtown Moose Jaw, what do you think it should be?
8.
Do you consider your business to be any of the following? Please check all that apply.
Woman-owned business
Minority-owned business
Veteran-owned business
Family-owned business
None of these apply to my business
9.
Do you own the building where you operate your business or lease the space?
Own
Lease
10.
Please write-in the top three issues or challenges that your business faces in the next five years?
11.
To what extent would the following programs and initiatives have a positive impact on your business in terms of foot traffic, customer sales, image and overall well-being? (please rank them with 1 having the most impact and 9 as having the least impact)
1
2
3
4
5
6
7
8
9
Wayfinding signage (direct tourists to Downtown)
1
2
3
4
5
6
7
8
9
Integrate digital story-telling technology with downtown landmarks
1
2
3
4
5
6
7
8
9
Downtown Business Directory kiosk(s)
1
2
3
4
5
6
7
8
9
Activating alleys with activities
1
2
3
4
5
6
7
8
9
Increased amounts of family-friendly events
1
2
3
4
5
6
7
8
9
Increased marketing efforts
1
2
3
4
5
6
7
8
9
Downtown Hospitality Ambassadors
1
2
3
4
5
6
7
8
9
Parking Education/Awareness for visitors (plan your trip ahead, parking signage, etc)
1
2
3
4
5
6
7
8
9
12.
Over the past 12 months, have your sales improved, stayed the same or decreased?
Improved
Stayed the same
Decreased
13.
Please rate the importance of each of the following consumer segments to your business.
Very important
Important
Somewhat important
Not important
Not sure
Males
Very important
Important
Somewhat important
Not important
Not sure
Females
Very important
Important
Somewhat important
Not important
Not sure
Gender neutral
Very important
Important
Somewhat important
Not important
Not sure
Age 18 or under
Very important
Important
Somewhat important
Not important
Not sure
19-24
Very important
Important
Somewhat important
Not important
Not sure
25-34
Very important
Important
Somewhat important
Not important
Not sure
35-49
Very important
Important
Somewhat important
Not important
Not sure
50-64
Very important
Important
Somewhat important
Not important
Not sure
65+
Very important
Important
Somewhat important
Not important
Not sure
Downtown residents
Very important
Important
Somewhat important
Not important
Not sure
Downtown employees
Very important
Important
Somewhat important
Not important
Not sure
Saskatchewan Polytechnic students/staff
Very important
Important
Somewhat important
Not important
Not sure
Moose Jaw residents (outside of downtown)
Very important
Important
Somewhat important
Not important
Not sure
Tourists/Visitors
Very important
Important
Somewhat important
Not important
Not sure
14.
Please select the top five resources that would help you meet your business goals.
Marketing and place branding
Advertising and promotion
Digital and social media resources
Strategic business planning
Group business training (i.e. workshops, speakers)
E-commerce and website training
Safety and social sustainability presentations (Police, Outreach FC, etc.)
Window displays
Merchandising
Accounting and financial management
Customer Service and hospitality training
Transfer of ownership or selling a business
Inventory management
Employee hiring and training
Networking events
Low-interest business loans
15.
What role do you feel the Downtown Moose Jaw Association should play in driving economic activity in downtown Moose Jaw? Select all that apply.
Creating promotions
Marketing downtown businesses/amenities
Creating/hosting downtown events/festivals
Creating/hosting informational seminars/forums with downtown development-related experts
Implementing beautification initiatives
Creating new downtown attractions
Other (please specify)
16.
Would your business be in favour of a nominal fee to become a Downtown Moose Jaw Association "member"?
Yes
No
Unsure - would need more details
17.
Thank you for participating in our survey. Do you have any additional comments or suggestions?
