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Aetna Marketing Portal (AMP) 2023 Broker Survey
1.
During calendar year 2023, please indicate the types of Medicare Advantage materials you utilized most within AMP (select all that apply):
Print Ads
Lead generation Flyers
Lead generation Direct Mail
Meeting Signage
Translated Materials
Retention Materials
Retail Kits
Educational Materials
Promotional Items
2.
During calendar year 2023, please indicate how effective AMP materials were for engaging Medicare Advantage prospects ?
Very effective
Effective
Somewhat ineffective
Mostly ineffective
3.
During calendar year 2023, please indicate the types of materials that you used most within AMP for DSNP (Select all that apply):
Lead generation Flyers
Lead generation Direct Mail
Meeting Signage
Educational Flyers
Print Ads
Other (please specify)
4.
During calendar year 2023, please indicate how effective AMP materials were for engaging DSNP prospects?
Very effective
Effective
Somewhat ineffective
Mostly ineffective
5.
During calendar year 2023, please indicate how effective AMP retention materials were for engaging members?
Very effective
Effective
Somewhat ineffective
Mostly ineffective
6.
For 2024, please indicate any additional materials you would like to see on AMP. What else can we provide to help you?
7.
Please indicate your overall satisfaction with the Aetna Marketing Portal as a sales & marketing tool.
Very Satisfied
Satisfied
Somewhat Satisfied
Not Satisfied
8.
How does the Aetna Marketing Portal compare to the UHC Agent Tool Kit for ease of use?
Leading
At Par
Lagging
Please explain your rating above
9.
How does the Aetna Marketing Portal compare to the Humana Marketing Resource Center for ease of use?
Leading
At Par
Lagging
Please explain your rating above
10.
How does the Aetna Marketing Portal compare to the UHC Toolkit for effectiveness of materials?
Leading
At Par
Lagging
Please explain your rating above
11.
How does the Aetna Marketing Portal compare to the Humana Marketing Resource Center for effectiveness of materials?
Leading
At Par
Lagging
Please explain your rating above
12.
How does the Aetna Marketing Portal compare to the UHC Agent Toolkit for pricing?
Leading
At Par
Lagging
Please explain your rating above
13.
How does the Aetna Marketing Portal compare to the Humana Marketing Resource Center for pricing?
Leading
At Par
Lagging
Other (please specify)
Current Progress,
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