Enhancing Ad Performance Question Title * 1. What are the tools in your current tech stack that help with campaign performance? Ad platform collaborative tools Heatmap and user behaviour analytics Ad fraud prevention Data integration & ETL AI & ML analytics CRO tools SEO tools Data management Programmatic advertising Attribution & Measurement Social Media Management Question Title * 2. How confident are you in your current ability to predict the performance of your ads? Very confident Somewhat confident Neutral Somewhat unconfident Very unconfident Question Title * 3. What challenges do you face in integrating brand-building efforts with performance marketing campaigns? Difficulty in measuring brand impact Budget constraints Inconsistent messaging Resource allocation Other (please specify) Question Title * 4. What are your ad performance goals for 2025? Retention Acquisition Increasing ticket spend Ad engagement Retargeting performance Mobile ad performance Add advanced attribution models Reduce ad spend waste Question Title * 5. What are the primary metrics you use to measure the success of your advertising campaigns? Incremental sales Click-through rates (CTR) Revenue attributable to ads Customer acquisition cost (CAC) Engagement metrics (likes, shares, comments) Impressions Question Title * 6. Which metrics do you prioritise for optimising ad units? Render time Viewability Click-through rates (CTR) Conversion rates Engagement time Ad relevance score Bounce rate Return on ad spend (ROAS) Question Title * 7. What are the biggest challenges you face with attribution in your advertising campaigns? Multi-touch attribution complexities Lack of accurate data Integrating offline and online data Determining the influence of each channel Question Title * 8. How many digital channels do you actively use for advertising? 1-3 4-6 7-10 11 or more Question Title * 9. Which digital channels have you found to be most effective for your campaigns? Social media Search engines Display advertising Email marketing Affiliate marketing Question Title * 10. What are the key challenges you face with real-time cross-platform campaign management? Data synchronisation Consistent messaging Performance tracking Resource & budget allocation Question Title * 11. How confident are you in your ability to accurately predict and adjust for seasonal variations in ad performance? Very confident Somewhat confident Neutral Somewhat unconfident Very unconfident Question Title * 12. How significant is the issue of ad fraud for your advertising efforts? Not significant Somewhat significant Very significant Question Title * 13. What types of ad fraud have you encountered? Click fraud Impression fraud Attribution fraud Bot traffic Question Title * 14. What measures do you take to combat ad fraud? Using third-party fraud detection tools Implementing strict ad verification processes Regularly auditing ad traffic Partnering with trusted platforms Question Title * 15. What are the most important features you look for in a technology partner for advertising? Advanced analytics capabilities Real-time reporting tools Fraud detection and prevention Integration with existing tech stack Customisable solutions Cross-device journey measurement tool Mobile security and privacy tool Keeping up with compliance Changing algorithms for search Question Title * 16. What specific insights do you aim to gain from your advertising data? Audience demographics Engagement patterns Conversion paths Attribution models Campaign ROI Channel performance Customer lifetime value Ad creative performance Other (please specify) Question Title * 17. What future capabilities or tools would you like to see to enhance ad performance optimisation? Advanced AI-driven analytics Real-time cross-platform data integration Enhanced predictive modelling Automated creative optimisation More accurate attribution models Improved user experience tracking Question Title * 18. What percentage of your advertising budget is allocated to technology and tools? 0-10% 11-20% 21-30% 31-40% 41% or more Question Title * 19. What is the biggest challenge you anticipate in your advertising efforts in the next year? Budget constraints Keeping up with technological advancements Managing channel complexity Combating ad fraud Achieving accurate attribution Question Title * 20. What is your priority order for budget allocation in your ad campaigns? 1Search engine marketing (e.g., Google Ads)Move up Search engine marketing (e.g., Google Ads)Move down Search engine marketing (e.g., Google Ads)2Social media advertising (e.g., Facebook, Instagram, LinkedIn)Move up Social media advertising (e.g., Facebook, Instagram, LinkedIn)Move down Social media advertising (e.g., Facebook, Instagram, LinkedIn)3Display advertisingMove up Display advertisingMove down Display advertising4Video advertising (e.g., YouTube)Move up Video advertising (e.g., YouTube)Move down Video advertising (e.g., YouTube)5Programmatic advertisingMove up Programmatic advertisingMove down Programmatic advertising6Email marketingMove up Email marketingMove down Email marketing7Influencer marketingMove up Influencer marketingMove down Influencer marketing8Affiliate marketingMove up Affiliate marketingMove down Affiliate marketing Done
