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* 1. What are the tools in your current tech stack that help with campaign performance?

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* 2. How confident are you in your current ability to predict the performance of your ads?

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* 3. What challenges do you face in integrating brand-building efforts with performance marketing campaigns?

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* 4. What are your ad performance goals for 2025?

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* 5. What are the primary metrics you use to measure the success of your advertising campaigns?

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* 6. Which metrics do you prioritise for optimising ad units?

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* 7. What are the biggest challenges you face with attribution in your advertising campaigns?

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* 8. How many digital channels do you actively use for advertising?

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* 9. Which digital channels have you found to be most effective for your campaigns?

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* 10. What are the key challenges you face with real-time cross-platform campaign management?

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* 11. How confident are you in your ability to accurately predict and adjust for seasonal variations in ad performance?

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* 12. How significant is the issue of ad fraud for your advertising efforts?

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* 13. What types of ad fraud have you encountered?

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* 14. What measures do you take to combat ad fraud?

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* 15. What are the most important features you look for in a technology partner for advertising?

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* 16. What specific insights do you aim to gain from your advertising data?

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* 17. What future capabilities or tools would you like to see to enhance ad performance optimisation?

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* 18. What percentage of your advertising budget is allocated to technology and tools?

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* 19. What is the biggest challenge you anticipate in your advertising efforts in the next year?

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* 20. What is your priority order for budget allocation in your ad campaigns?

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