Centurion Holiday 2016 Success Index: November 28 through December 4

1. Introduction--Centurion 2016
Holiday Success Index

Dear Prestige Fine Jewelry Retailer,

The Centurion is conducting a quick weekly spot-check survey of top fine jewelry stores to gauge how business is trending for the season. This is valuable information for all prestige fine jewelry retailers. We greatly appreciate your participation in this week's survey, which covers sales for the first full week of the season, Monday, November 28 through Sunday, December 4.

Getting a feel for how colleagues are performing week by week is a great benefit to top-level fine jewelers nationwide. Survey results will be reported anonymously in the aggregate each week. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

Question Title

* 1. Your store name (this will be kept confidential):

Question Title

* 2. How was business for the first full week of the holiday season (November 28 through December 4, 2016), versus the same period last year?

Even

Up 1-5%

Up 6-10%

Up More than 10%

Down 1-5%

Down 6-10%

Down more than 10%

Please feel free to comment:

Question Title

* 3. What impact did Cyber Monday have on your sales, either on the day or through the rest of the week?

Significant increase

Slight increase

No direct sales online, but our website or social media drove in-store sales

None. Not e-commerce enabled and felt no impact from digital efforts.

Please feel free to comment:

Question Title

* 4. What marketing vehicle/s are your most successful in creating traffic and sales? Check all that apply.

Traditional print advertising (newspapers, magazines, community publications, etc.)

Radio

Outdoor (billboards, bus huts, etc.)

Direct mail

Calling customers by phone

Social media posts (Facebook, Twitter, etc.)

Paid social media (targeted ads on Facebook etc.)

Paid search

Paid web banners

Other digital (please specify)

Other (please specify)