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Cottage Food Technical Assistance Video Series
1.
Which of the Cottage Food Technical Assistance videos did you view?
#1 - Marketing and Generating Leads
#2 - Marketing to Your Strengths - Differentiating Your Cottage Food Product
#3 - Creating Professional Quality Photos
#4 - Direct Sales and Online Tools
#5 - Cottage Food Liability
#6 - Completing a Cottage Food Registration Application
2.
Analyze the usefulness of the following strategies to reach new customers with your cottage food product(s). What do you think will be most effective in your business?
least effective
somewhat effective
highly effective
N/A
Utilizing the consumer marketing funnel to craft messages for targeted audiences
least effective
somewhat effective
highly effective
N/A
Creating high quality photos
least effective
somewhat effective
highly effective
N/A
Utilizing social media for advertising and marketing
least effective
somewhat effective
highly effective
N/A
Incorporating online payments
least effective
somewhat effective
highly effective
N/A
Creating an additional cottage food product
least effective
somewhat effective
highly effective
N/A
3.
After watching the technical assistance video series, please rate to what extent you have the knowledge you need to utilize marketing principles, high quality photos, and low-cost advertising to increase sales of your cottage food products.
little or no knowledge
moderate knowledge
great or complete knowledge
N/A
little or no knowledge
moderate knowledge
great or complete knowledge
N/A
4.
Please rate your knowledge of the following topic PRIOR/AFTER to the TA video:
- ability to distinguish between online sales and online payment, as compliant with Cottage Food regulations
little or no knowledge
moderate knowledge
complete knowledge
N/A
PRIOR to watching the video series
little or no knowledge
moderate knowledge
complete knowledge
N/A
AFTER watching the video series
little or no knowledge
moderate knowledge
complete knowledge
N/A
5.
What additional training would help you to increase sales?
6.
Please rate the overall usefulness of the video series toward helping you increase sales of your cottage food products.
not useful
somewhat useful
very useful
not useful
somewhat useful
very useful
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