Industry Survey:
Coffee

With restrictions starting to lift, Prime Creative Media is undertaking an industry sentiment survey, to help companies understand where their various industries are placed. The submissions are anonymous and will form the basis of a report that will be shared freely across Prime Creative Media’s various platforms, along with industry associations and government bodies.

This is an opportunity for you to have a voice by taking just a few minutes to complete the 11 questions on this survey.

Question Title

* 1. What best describes your role

Executive

Mid-level manager

Finance

Sales/Marketing

Procurement

Operations

Question Title

* 2. How many people work at your company?

0 - 10

11 - 50

51 - 100

101 - 500

500+

Question Title

* 3. What best characterises the effect of COVID-19 on your business at present.

Very negative.

Somewhat negative.

Not a lot of impact.

We have seen some increase in business.

Question Title

* 4. If you have seen a downturn, how soon do you expect your business to return to previous levels?

1-3 months

3-6 months

6-12 months

More than 12 months

Not applicable

Question Title

* 5. What best describes your hiring intentions for the next 12-24 months.

We will operate with a reduced number of staff.

We hope to rehire any staff laid off or stood down

We don’t expect to create new positions.

We hope to create more positions in the next 12 months.

Question Title

* 6. What best describes your investment plans for the next 12-18 months.

We will cut or reduce all of our investment and R&D.

We will continue current projects, but not make any new investments.

We are exploring new technologies and services to make our company more productive and efficient.

Question Title

* 7. Please rate how the following sources influence your purchasing decisions: (1 not influential, 5 very influential)

	1	2	3	4	5
Information from trade events (virtual or in-person).	Information from trade events (virtual or in-person). 1	Information from trade events (virtual or in-person). 2	Information from trade events (virtual or in-person). 3	Information from trade events (virtual or in-person). 4	Information from trade events (virtual or in-person). 5
Information from third-party sources such as trade magazines, industry reports.	Information from third-party sources such as trade magazines, industry reports. 1	Information from third-party sources such as trade magazines, industry reports. 2	Information from third-party sources such as trade magazines, industry reports. 3	Information from third-party sources such as trade magazines, industry reports. 4	Information from third-party sources such as trade magazines, industry reports. 5
Information given directly from suppliers.	Information given directly from suppliers. 1	Information given directly from suppliers. 2	Information given directly from suppliers. 3	Information given directly from suppliers. 4	Information given directly from suppliers. 5
Case studies about companies similar to mine.	Case studies about companies similar to mine. 1	Case studies about companies similar to mine. 2	Case studies about companies similar to mine. 3	Case studies about companies similar to mine. 4	Case studies about companies similar to mine. 5
Direct advertising from social media platforms such as Google and Facebook	Direct advertising from social media platforms such as Google and Facebook 1	Direct advertising from social media platforms such as Google and Facebook 2	Direct advertising from social media platforms such as Google and Facebook 3	Direct advertising from social media platforms such as Google and Facebook 4	Direct advertising from social media platforms such as Google and Facebook 5

Question Title

* 8. Please rate your level of trust in the following types of industry media (1 not trust-worthy, 4 very trust-worthy)

	1	2	3	4	5
Social Media	Social Media 1	Social Media 2	Social Media 3	Social Media 4	Social Media 5
Emailed Newsletters	Emailed Newsletters 1	Emailed Newsletters 2	Emailed Newsletters 3	Emailed Newsletters 4	Emailed Newsletters 5
Media Websites	Media Websites 1	Media Websites 2	Media Websites 3	Media Websites 4	Media Websites 5
Trade Magazines/ Periodic Journals	Trade Magazines/ Periodic Journals 1	Trade Magazines/ Periodic Journals 2	Trade Magazines/ Periodic Journals 3	Trade Magazines/ Periodic Journals 4	Trade Magazines/ Periodic Journals 5

Question Title

* 9. How likely is it that your team will attend trade events in the future when the government deems it to be safe?

Very Likely

Likely

Not Very likely

Question Title

* 10. What best describes your current marketing presence?

We’ve increased our level of marketing.

We’ve maintained our level of marketing.

We’ve reduced our level of marketing.

We’ve cut all our marketing spend.

Question Title

* 11. How would you rate the government’s support for your industry during the COVID-19 crisis?

Very strong

Acceptable

Not enough

Why? (Please provide comments)

Question Title

* 12. (optional) Please leave your contact details, if you are comfortable being approached for an interview for an upcoming edition of the publication.

Name

Company

Email Address

Phone Number

Industry Survey:Coffee

Question Title

* 1. What best describes your role

Question Title

* 2. How many people work at your company?

Question Title

* 3. What best characterises the effect of COVID-19 on your business at present.

Question Title

* 4. If you have seen a downturn, how soon do you expect your business to return to previous levels?

Question Title

* 5. What best describes your hiring intentions for the next 12-24 months.

Question Title

* 6. What best describes your investment plans for the next 12-18 months.

Question Title

* 7. Please rate how the following sources influence your purchasing decisions: (1 not influential, 5 very influential)

Question Title

* 8. Please rate your level of trust in the following types of industry media (1 not trust-worthy, 4 very trust-worthy)

Question Title

* 9. How likely is it that your team will attend trade events in the future when the government deems it to be safe?

Question Title

* 10. What best describes your current marketing presence?

Question Title

* 11. How would you rate the government’s support for your industry during the COVID-19 crisis?

Question Title

* 12. (optional) Please leave your contact details, if you are comfortable being approached for an interview for an upcoming edition of the publication.

Industry Survey:
Coffee