Check Your Benefits Day

The National Council on Aging’s (NCOA) Center for Benefits Access wants your input on an exciting new annual event that will launch next year.

Check Your Benefits Day (working title) will unite groups with a common mission—to help low-income older adults and adults with disabilities access critical benefits to improve their economic security and health—under one umbrella and drive more individuals to community and online tools that can help them learn about, screen, and apply for money-saving programs. Aging & disability groups would be encouraged—and provided tools from NCOA—to host a range of outreach and enrollment activities corresponding to the Day, as suits their communities. The initial Day is expected to occur in April 2020.

As we begin to shape this effort, we would like to know more about your interest in participating or hosting activities in your community as part of this campaign.

Question Title

* 1. Would you be interested in participating in a nationally branded campaign to drive consumers to benefits information & assistance? Participation is completely voluntary!

Yes

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* 2. Would you prefer a single day, week, or month dedicated to this campaign?

A single day

A week

An entire month

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* 3. If a single day, would you prefer a designated date to remain the same year to year (e.g., April 24) or a day whose actual date rotates (e.g., the third Thursday in April)? (Actual dates/days to be determined)

A designated date

A rotating day occurring on the same day of the week annually

I do not prefer a day, rather a week/month as noted in the previous question

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* 4. “Check Your Benefits Day” is a working title for this campaign. We also envision using some sort of tagline to further explain its purpose—like “Boosting Budgets to Build Healthier Lives”. We welcome your suggestions/thoughts about branding, title & tagline:

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* 5. NCOA will produce a variety of tools and templates with the campaign name and space for your organization to include your logo/contact information. Please check those that you may be interested in:

Press release

Flyers/rack cards/postcards

Posters

Social media posts/ads

Public service announcements

Stickers (“I checked my benefits”)

Tchotchkes (tote bags, coupon holders, etc.) (specify in box below)

Other (please specify)

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* 6. To be able to report on the success and reach of the Check Your Benefits events, we’d like to solicit voluntary submission of data & information about participating organizations’ activities. Which of these would you be readily able to provide?

Number of persons attending event(s)

Number of persons screened/signed up for screening

Number found eligible for benefits

Check Your Benefits Day

Question Title

* 1. Would you be interested in participating in a nationally branded campaign to drive consumers to benefits information & assistance? Participation is completely voluntary!

Question Title

* 2. Would you prefer a single day, week, or month dedicated to this campaign?

Question Title

* 3. If a single day, would you prefer a designated date to remain the same year to year (e.g., April 24) or a day whose actual date rotates (e.g., the third Thursday in April)? (Actual dates/days to be determined)

Question Title

* 4. “Check Your Benefits Day” is a working title for this campaign. We also envision using some sort of tagline to further explain its purpose—like “Boosting Budgets to Build Healthier Lives”. We welcome your suggestions/thoughts about branding, title & tagline:

Question Title

* 5. NCOA will produce a variety of tools and templates with the campaign name and space for your organization to include your logo/contact information. Please check those that you may be interested in:

Question Title

* 6. To be able to report on the success and reach of the Check Your Benefits events, we’d like to solicit voluntary submission of data & information about participating organizations’ activities. Which of these would you be readily able to provide?

Question Title

* 7. How can NCOA help to drive consumers to your community events? (e.g., social media ads, direct link through BenefitsCheckUp®)