Marketing in 2025 | Digital Leaders Survey | by Lyxel&Flamingo

The year’s almost over! What will marketing in 2025 look like?

We believe in data and insights, not speculations. That’s why we’ve designed this concise survey, which will be taken by business and marketing leaders like you from across industries.

What should you prioritise? What will be the biggest challenges next year? How will AI shape the future of marketing?

Take the survey now and receive a detailed, exclusive report delivered straight to your inbox.

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* 1. Email

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* 2. What is your Designation?

Founder / CEO

CXO

Digital Leader/Professional

Consultant/Freelancer

Other (please specify)

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* 3. Which Industry do you belong to?

Retail

FMCG

Durables

Travel/ Hospitality

Fashion and Apparel

Skincare and Beauty

B2B

Other (please specify)

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* 4. Where is your company Head Quartered?

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* 5. What is the annual marketing spend of your firm?

Less than Rs. 2 Cr.

Rs. 2 Cr- Rs. 5 Cr.

Rs. 5 Cr.- Rs. 15 Cr.

Rs. 15 Cr.- Rs. 50 Cr.

Rs. 50 Cr. and above

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* 6. What is the percentage of digital spends compared to your overall marketing spends?

Less than 5%

5-20%

21-50%

More than 50%

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* 7. Would you like some help in planning your marketing investment priorities?

Yes

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* 8. Which of the following factors will most impact your brand's growth in 2025?

Seamless Online to Offline (O2O) Integration

Ability to Adapt Quickly to Emerging Content Formats (e.g., Short-Form Video)

Strategic Use of AI to Enhance Customer Journeys and Marketing Efficiency

Strengthened Influencer Partnerships to Expand Reach

Other (please specify)

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* 9. How do you approach online to offline (O2O) customer engagement?

Aligning Digital Campaigns With In-Store Promotions and Events

Encouraging Footfall Through Online-to-Store Incentives (e.g., Coupons)

Building an Integrated Loyalty Program Across Online and Offline Channels

Using AI and Data Insights to Create Personalized O2O Journeys

Other (please specify)

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* 10. Which technologies do you plan to integrate more heavily into your marketing in 2025?

Artificial Intelligence and Machine Learning

Augmented Reality/Virtual Reality for O2O Experiences

Automation Tools (CRM, Email, Workflow Tools)

Voice Search Optimization and Conversational AI

Other (please specify)

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* 11. Which technologies do you plan to integrate into your marketing in 2025?

Artificial Intelligence and Machine Learning for Personalization

Augmented Reality/Virtual Reality for Immersive O2O Experiences

Automation Tools (CRM, Email, Marketing Workflows)

Voice Search and Conversational AI (e.g., chatbots)

Advanced Analytics Platforms for Influencer Campaign Success

Other (please specify)

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* 12. What are your top priorities for improving digital marketing in 2025?

Strengthening Online to Offline (O2O) Strategies

Enhancing ROI on Short-Form Video Content and Influencer Campaigns

Leveraging AI to Drive Smarter, Predictive Decision-Making

Ensuring Omnichannel Consistency Across Platforms

Other (please specify)

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* 13. How do you see AI shaping your marketing in 2025?

Personalizing Campaigns and Offers at Scale

Optimizing Spend in Real Time Across Channels

Automating Content Creation and Deployment for Multichannel Campaigns

Enhancing Predictive Insights to Forecast Trends and Customer Behavior

Other (please specify)

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* 14. What are the biggest challenges for your brand in the next 12 months?

Measuring Marketing ROI and Advertising Impact

Limited Budgets and Resource Constraints

Integrating AI to Enable Smarter Decision-Making

Navigating and Engaging With Emerging Consumer Platforms

Transitioning to a Robust Online to Offline (O2O) Strategy

Other (please specify)

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* 15. How do you measure the success of an influencer marketing campaign?

ROI Through Sales and Conversions

Website Traffic and Social Media Engagement Metrics

Influencer’s Content Quality and Relevance to Brand Messaging

Brand Awareness Lift and Sentiment Analysis

Other (please specify)

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* 16. What type of content do you typically create in partnership with influencers?

Short-Form Video (e.g., Reels, TikToks, Tutorials)

Sponsored Posts and Stories Highlighting Products

Product Reviews and Demonstrations

Long-Term Brand Ambassador Collaborations

Other (please specify)

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* 17. What business outcomes do you aim to achieve with your digital strategy in 2025?

Revenue Growth

Improve Customer Satisfaction & Loyalty

Build a Seamless Online to Offline (O2O) Customer Experience

Enhance Brand Awareness and Leadership

Drive Operational Efficiency with AI and Automation

Other (please specify)

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* 18. How do you evaluate the success of short-form video content in your marketing?

Views, Engagement Rates, and Shares

Increased Website Traffic or App Downloads

Direct Revenue Impact or Conversion Rates

Improvement in Brand Awareness and Recall

Other (please specify)

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* 19. What type of content formats will dominate your strategy in 2025?

Short-Form Video (Reels, TikToks, YouTube Shorts)

Interactive Content (Polls, AR, and Immersive Experiences)

User-Generated Content Amplified Through Influencers

Podcasts and Audio-Driven Marketing

Long-Form Educational Content (Articles, Reports)

Other (please specify)

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* 20. How important are the following for your brand's growth? (1 being "Not Important" and 5 being "Extremely Important"

	1	2	3	4	5
Driving Engagement with Short-Form Video	Driving Engagement with Short-Form Video 1	Driving Engagement with Short-Form Video 2	Driving Engagement with Short-Form Video 3	Driving Engagement with Short-Form Video 4	Driving Engagement with Short-Form Video 5
Online to Offline Strategy (O2O)	Online to Offline Strategy (O2O) 1	Online to Offline Strategy (O2O) 2	Online to Offline Strategy (O2O) 3	Online to Offline Strategy (O2O) 4	Online to Offline Strategy (O2O) 5
AI for Personalized Journeys and Insights	AI for Personalized Journeys and Insights 1	AI for Personalized Journeys and Insights 2	AI for Personalized Journeys and Insights 3	AI for Personalized Journeys and Insights 4	AI for Personalized Journeys and Insights 5
Maximizing ROI with Real-Time Tracking	Maximizing ROI with Real-Time Tracking 1	Maximizing ROI with Real-Time Tracking 2	Maximizing ROI with Real-Time Tracking 3	Maximizing ROI with Real-Time Tracking 4	Maximizing ROI with Real-Time Tracking 5
Boosting Reach via Influencer Engagement	Boosting Reach via Influencer Engagement 1	Boosting Reach via Influencer Engagement 2	Boosting Reach via Influencer Engagement 3	Boosting Reach via Influencer Engagement 4	Boosting Reach via Influencer Engagement 5

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* 21. How do you see your website design evolving in 2025?

Emphasis on Simplicity, Speed, and Mobile Optimization

Integrating AR/VR to Create Immersive Online to Offline Experiences

Incorporating AI for Personalized Navigation and Recommendations

Seamless Integration of Content and Ecommerce for a Unified Experience

Other (please specify)