Your Role
Becoming a CVA Candidate Coach for NACVA is one of the most important roles anyone can play in this organization. Designating newly minted CVAs is critical to the ongoing vitality and growth of the Association, and helps to build recognition of the credential within the industry itself and within the legal and business communities. The more CVAs in the marketplace, the more valuable your CVA becomes. The nicest compliment we hear is, “You are a CVA! I have heard good things about you.” More important than recognition is the quality and caliber of the CVAs we mint. This is where your role as a Coach can really pay off. Ideally, the relationship you should strive to achieve with each CVA Candidate is one where the newly designated CVA feels he/she can continue to call you as they pursue their career, and one where you have enough confidence in the new CVA to write a few good words of confidence to pass along to their employer/associates or put into a letter of recommendation, if requested.
Big Picture
NACVA typically has 250–350 CVA Candidates a year. Those tasked with completing a business valuation (BV) report using our sample Case Study (Dunn Well, Inc.) will be assigned a Coach. Candidates with prior BV experience who submit actual valuation reports prepared for a client, do not need or require a Coach; though if they ask, one will be assigned. Given that most of your coaching will center around Dunn Well, Inc., your first requirement as a CVA Coach is to be thoroughly familiar with the case (we will provide you a few samples of stellar reports written by our Candidates).
Coaches will be assigned 15–40 Candidates a year. To streamline this, we anticipate having one to two Coaches assigned to Candidates completing a particular Business Valuation Certification and Training Center (BVTC) where we might graduate 15–30 Candidates in one sitting. Thus, you would be responsible for coaching as many as 15 Candidates at once. Depending on your availability, it might be once, twice, or three times in a year where you would be assigned a group of this size. This approach simplifies introductions by having one video call with your entire group where introductions could be made. Furthermore, it helps us in tracking Candidates assigned to you versus piecemealing Candidates to you throughout the year. Plus, it assures consistency between all the moving parts, i.e., the Candidates all received the same instruction in our BVTC, and the Candidates will all receive the same level/caliber of coaching support. Note: Candidates going through our self-study program will be inserted into groups graduating from a BVTC to obtain a Coach assignment.
It is expected that if you have not heard from a Candidate in any week once the 60-day clock has started (and any extension periods) on their completing the Case Study, you will reach out and connect with them. This is a critical part of your job, especially in the first few weeks. We find that many Candidates, once they finish the BVTC and have taken the multiple-choice proctored CVA exam, go back to work and forget about the Case Study. Almost 50% of our Candidates never complete the Case Study. We surmise they never got started. Your first responsibility is to make sure they get started. Once started, you coach them through the process and the drafting of their report.