Centurion Holiday 2014 Success Index: Black Friday And Small Business Saturday

1. Introduction--Centurion 2014 Holiday Success Index

Dear Prestige Fine Jewelry Retailer,

Each week between now and the end of the year, The Centurion will conduct a quick Spot-Check survey of top prestige jewelry stores to gauge how business is trending. Our first survey covers the time period of Black Friday weekend (including Small Business Saturday), November 28 through November 30.

Survey results will be reported anonymously in the aggregate each week. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

Question Title

* 1. Your store name (this will be kept confidential):

Question Title

* 2. How was business for Black Friday Weekend (November 28-30) compared to last year?

Even

Up 1-5%

Up 6-10%

Up More than 10%

Down 1-5%

Down 6-10%

Down more than 10%

Please feel free to comment:

Question Title

* 3. Is Black Friday or Small Business Saturday a key selling time for you?

Yes, very important

Somewhat important but not central to the season

Not important at all--my customers don't shop on Black Friday

Please feel free to comment: