The following questions will help determine a brand voice for College Park Main Street.

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* 1. Why is it important for the College Park business community to work together?

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* 2. How do you like to communicate with College Park Main Street and other members?

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* 3. What defines the College Park business community?

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* 4. What makes College Park different from other communities?

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* 5. Who are we trying to reach with our message?

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* 6. How do we want to serve our audience?

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* 7. If College Park Main Street were a person, what personality traits would we have?

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