5-minute Survey: Content Creators

Onlea is developing products for a new e-commerce platform, called the LX Store, a hub for sharing our design expertise, knowledge products, and templates with communication and education practitioners.

We need your input in a short 5-minute survey to understand your goals and pain points in creating content and engaging with your audience. Our goal is to design products that solve real challenges you have.

Compensation
By completing this survey, you’ll be entered into a draw to win $100 (CAD). At the end of this survey, you’ll have an opportunity to let us know if you’re interested in being interviewed. Those chosen for an interview will be compensated $25 (CAD) for their time.

Disclaimer
Your responses will be kept private and not be distributed outside of Onlea Enterprises. Anything you choose to share with us will be treated confidentially and will not be connected to your identity or personal information. Questions/concerns? Send us an email at hello@onlea.org

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* 1. Please enter your email address:

First, we'd like to learn a bit about you:

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* 2. Are you someone who creates content to educate or otherwise engage with an audience? (For example, videos, podcasts, articles, online courses.)

Yes

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* 3. Imagine someone asks you what business area you are in. How would you describe your specific industry niche where you are engaging with an audience?

To someone in your niche?

To someone outside your niche?

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* 4. How long have you been active as a content creator or educator?

Less than a year

1-2 years

3-5 years

5-10 years

More than 10 years

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* 5. Choose the option that best matches your current situation:

I’m just getting started and testing the waters

I’m currently growing my core audience

I have established a reasonable audience I’m still looking to grow

I have established a strong following but I want to make sure my content stays relevant

Other (please describe)

Next, we'd like to hear a bit about your current pain points and tools you are using to help address them.

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* 6. What are some of the challenges you are currently facing in the process of creating and sourcing content, if any? (Choose all that apply)

Identifying the right medium to use (like video or text)

Creating / sourcing graphical assets

Learning how to use educational technology (like learning management systems)

Making your content engaging

Choosing content authoring tools

Creating / sourcing video content

None of the above

Other (please specify any other challenges you face in creating and sourcing content)

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* 7. What are some of the challenges you are currently facing in the process of engaging with your audience, if any? (Choose all that apply)

Using presentation tools effectively (e.g., Zoom, PowerPoint)

Understanding your audience’s preferences and sentiment

Being an engaging presenter (either live or asynchronously)

Growing and maintaining a high performance sales funnel

Promoting and/or selling your content

Teaching your audience how to use tools required for engaging in activities (e.g., Zoom, Mural)

None of the above

Other (please specify any other challenges in engaging with your audience)

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* 8. Which of the following tools do you use as part of your content creation workflow?

How-to courses, guides, and tutorials

Customizable graphics and illustration assets

Customizable video assets

Pre-built interactives

Course lesson templates

Learning evaluation templates/questions

Learning evaluation tools and templates

PDF and eBook templates

Presentation/slide deck templates

Social media content strategy tools (e.g., HootSuite)

Social media in-app creator tools (e.g., Instagram Reels, YouTube Studio)

Intelligent content generation tools/features (e.g., ChatGpt, Canva)

None of the above

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* 9. Are there any other tools or sources of assets you are currently using as part of your content creation workflow?

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* 10. Would you be open to having a paid online interview of around 30 minutes in the next 1-3 weeks to discuss your current challenges and tools you are using? If chosen, you would be compensated $25 for your time. Please check this box if you are interested:

I'm interested

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