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This survey is designed to obtain your perspective about possible elements of the City of Mountain Brook Strategic Plan. First, you will be asked to rate various choices related to the City's strategic issues, values, mission, and vision. Then, you will be asked two open-ended questions related to the City's assets and challenges. It should take about 20 minutes to complete.

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* 1. STRATEGIC ISSUES

Please rate each of the following possible City of Mountain Brook strategic issues on a scale of 0-10, with "0" being "not needed at all" and "10" being "essential" to include in the City of Mountain Brook Strategic Plan.

  NOT NEEDED
0 		1 2 3 4 5 6 7 8 9 ESSENTIAL
10
ORGANIZATIONAL PERFORMANCE & FINANCIAL STABILITY   [Professional City staff / Fiscal stewardship / Proactive planning / Innovative governance / Collaborative City leadership]
INFRASTRUCTURE   [Water, sewer, and storm water / Communications technology /Municipal buildings and facilities / Street lighting]
GENERAL MUNICIPAL SERVICES   [Utility services / Building and facility maintenance / Waste management / Plans and inspections / Risk Management / Customer service, communication, and public relations]
SAFE & SECURE COMMUNITY   [Police / Fire / Emergency management]
TRANSPORTATION   [Streets and roads /  Traffic flow and safety / Parking]
PEDESTRIAN & NON-VEHICULAR MOBILITY   [Sidewalks / Bicycle paths / Walkability and pedestrian safety / Connectivity among neighborhoods and villages]
PARKS & RECREATION  [Parks and open spaces / Leisure and hiking trails / Fishing, swimming, and 
birdwatching / Tennis. soccer, baseball, softball fields / Sportsplex]
RESIDENTIAL CHARACTER & COMMUNITY AESTHETICS   [Character of neighborhoods and village centers / Architecture, aesthetics, and community appearance / Land use, planning, design standards, and code enforcement  / Trees and landscaping]
ARTS, CULTURE & ENTERTAINMENT   [O’Neal Library / Art Festivals / Public art / Historic homes, buildings, and places / Chamber and community events / Zoo / Botanical Gardens]
COMMERCIAL DEVELOPMENT   [Village commercial districts / Retail and commercial development / Tourism / Small business and entrepreneurship]
QUALITY OF LIFE   [Schools / Housing / Health and wellness / Shopping, dining, and other amenities]
ENVIRONMENTAL SUSTAINABILITY   [Recycling and waste reduction / Low-impact development and green technologies / Alternative energy sources / Energy efficiency / EV charging stations / Bee-friendly habitats]
DIVERSITY, INCLUSION & ENGAGEMENT   [Welcoming to diverse ages, races, ethnicities, and abilities /  Inclusion / Civic engagement]

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* 2. VALUES

The City of Mountain Brook's core principles, or VALUES, guide all decisions and actions of municipal leaders and staff.

Please provide a response to complete the following sentence:  "The City of Mountain Brook values ___________________." 

For the following possible responses to complete that sentence, rank your top 5. For your top-ranked response, select "1", for your second-ranked response, select "2", etc.  For responses not selected in your top 5 , leave blank.

  Top Rated
1 		2 3 4 5
Transparency and accountability
Fiscal stewardship and responsibility
Equity, fairness, and respect for all
Continuous improvement and innovation
Honesty and integrity
Teamwork and collaboration
Administrative professionalism
Diversity, inclusion, and tolerance
Community history and tradition
Proactive planning and decision making
A commitment to excellence
Village character and community identity
Environmental sustainability
Customer service and responsiveness
Safety and security
Education and continuous learning

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* 3. MISSION STATEMENT 

A mission statement describes the reason for an organization's existence.  It answers the question, "What is our purpose?"  More specifically, it answers the questions, "What do we do?" and "Why do we do it?"

The following possible phrases respond to the question, "WHAT DO WE DO?"  

For the following phrases, rank your top 3. For your top-ranked response, select "1", for your second-ranked response, select "2", etc.  For responses not selected in your top 3 , leave blank.

  Top-Rated
1 		2 3
Maintain a professional organization committed to teamwork and excellence.
Provide a well-managed, fiscally responsible government.
Provide top-tier infrastructure and municipal services.
Provide exceptional services to residents, businesses, and visitors.
Provide top-tier services through organizational excellence, teamwork, and community engagement.

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* MISSION STATEMENT (continued)

The following possible phrases answer the question, "WHY DO WE DO IT?"  

For the following phrases, rank your top 3. For your top-ranked response, select "1", for your second-ranked response, select "2", etc.  For responses not selected in your top 3 , leave blank.

  Top-Rated
1 		2 3
To promote full participation in enhancing the quality of life for residents.
To preserve and promote our quality of life, uniqueness, and vitality.  
To enhance economic vitality, environmental sustainability, and quality of life for our residents, businesses, and guests.
To make Mountain Brook an exceptional city for all people to live, work, and visit.
To preserve and enhance our Mountain Brook community character.

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* 4. VISION STATEMENT 

A vision statement describes a city's aspirations, or desired future.  It presents to those inside and outside of Mountain Brook a shared image of the city you want to become over the next 10 to 20 years.  The following questions may be used to help develop a vision statement that best describes the Mountain Brook that you would like to see.  

For the following ADJECTIVES, rank the top 4 to describe your vision for Mountain Brook. For your top-ranked response, select "1", for your second-ranked response, select "2", etc.  For responses not selected in your top 4, leave blank.

  Top-Rated
1 		2 3 4
welcoming
progressive
well-managed
attractive
sustainable
unique
charming
inclusive
diverse
tolerant
unified
vibrant
prosperous
resilient
safe
innovative
quaint
exceptional
collaborative
livable

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* VISION STATEMENT (continued)

For the following CHARACTERISTICS, please rank your top 4 to describe your vision for Mountain Brook. For your top-ranked characteristic, select "1", for your second-ranked characteristic, select "2", etc.  For characteristics not selected in your top 4, leave blank.

  1 2 3 4
scenic streetscapes
beautiful neighborhoods
outstanding schools
engaged citizens
strong community leadership / partnerships
tolerance and inclusiveness
spirit of innovation and creativity
first-class municipal services
historical, artistic, and cultural resources
vital village centers
superior quality of life
professional government administration

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* VISION STATEMENT (continued)

Use the following possible responses to complete the statement  "Mountain Brook is a city  ___________________".

On a scale of 0-10, with "0" being "do not like" and "10" being "like very much," please rate each of the following phrases that might be reflected in the City's VISION statement.

  Do Not Like
0 		1 2 3 4 5 6 7 8 9 Like Very Much
10
where all people feel safe and secure.
where people work together for the good of the community.
where excellence in education is a community priority.
where neighborhood and village character are valued and protected.
where people find an exceptional place to live, work, and visit.
where municipal leaders provide quality services and excellent fiscal stewardship.
with an organizational culture focused on excellence, teamwork, and innovation.
with first-class infrastructure, facilities, and municipal services.
that is recognized as one of the best residential communities in the country.
with abundant amenities that promote an exceptional quality of life.

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* 5. What are the things that you most like about the City of Mountain Brook?

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* 6. What are the key things that need to happen if the City of Mountain Brook is to become an even stronger, more vital city?

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* 7. Please provide any other thoughts you have about the City of Mountain Brook Strategic Plan.

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