Talk Straight.(Are honest. Tell the truth. Let people know where we stand. Use simple language. Call things what they are. Demonstrate integrity. Don't manipulate people nor distort facts. Don't spin the truth. Don't leave false impressions.)
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Demonstrate Respect. (Genuinely care for others. Show we care. Respect the dignity of every person and every role. Treat everyone with respect. Show kindness in the little things. Don't fake caring. Don't attempt to be "efficient" with people.)
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Create Transparency. (Tell the truth in a way people can verify. Get real and genuine. Are open and authentic. Err on the side of disclosure. Operate on the premise of, “What you see is what you get.” Don’t have hidden agendas. Don’t hide information.)
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Right Wrongs. (Make things right when we're wrong. Apologize quickly. Make restitution where possible. Demonstrate personal humility. Don’t cover things up. Don’t let personal pride get in the way of doing the right thing.)
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Show Loyalty. (Speak about people as if they were present. Represent others who aren’t there to speak for themselves. Don’t bad-mouth others behind their backs. Don’t disclose others’ private information.)
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Deliver Results. (Establish a track record of results. Get the right things done. Make things happen. Accomplish what we are supposed to do. Don’t overpromise and underdeliver.
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Get Better. (Continuously improve. Increase our capabilities. A constant learner. Develop feedback systems—both formal and informal. Act upon the feedback we receive. Thank people for feedback. Senior Management Team Members don't consider themselves above feedback. Don’t assume our knowledge and skills will be sufficient for tomorrow’s challenges.)
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Confront Reality. (Take issues head on, even the “undiscussables.” Address the tough stuff directly. Acknowledge the unsaid. Lead out courageously in conversation. Don’t skirt the real issues. Don’t bury our head in the sand.)
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Clarify Expectations. (Disclose and reveal expectations. Discuss them. Validate them. Renegotiate them if needed and possible. Don’t violate expectations. Don’t assume that expectations are clear or shared.)
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Practice Accountability. (As a Senior Management Team we hold ourselves accountable. We hold others accountable. We take responsibility for results. Are clear on how we'll communicate how we are doing—and how others are doing. Don’t avoid or shirk responsibility. Don’t blame others or point fingers when things go wrong.)
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Listen First. (Listen before we speak. Understand. Diagnose. Listen with our ears . . . and our eyes and heart. Find out what the most important behaviors are to the people we're working with. Don’t assume we know what matters most to others. Don’t presume we have all the answers—or all the questions.)
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Keep Commitments. (We say what we are going to do. Then do what we say. Make commitments carefully and keep them at all costs. Make keeping commitments the symbol of our honor. Don’t break confidences. Don’t attempt to “PR” our way out of a commitment we've broken.)
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Extend Trust.(Demonstrate a propensity to trust. Extend trust abundantly to those who have earned our trust. Extend trust conditionally to those who are earning our trust. Learn how to appropriately extend trust to others based on the situation, risk, and character/competence of the people involved. But have a propensity to trust. Don’t withhold trust because there is risk involved.)
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