To-, Through and For- Channel Marketing Strategies Survey

1.What percentage of your company’s revenue comes from 3rd party channels?

2.How much do you invest in your channel program?

<1% of the revenue we generate from the channel

1-3% of the revenue we generate from the channel

3-5% of the revenue we generate from the channel

5% or more of the revenue we generate from the channel

3.Which of the three delivery options do you invest the most (>50%)?

To-Partner

Through-Partner

For-Partner

4.Which of the three delivery options do you invest the least (<10%)

To-Partner

Through-Partner

For-Partner