To-, Through and For- Channel Marketing Strategies

Please join others in submitting your distribution and the types of partners you support by filling out the survey. Once you do, we’ll provide you with an approximate benchmark of your channel marketing investment as compared to others who are supporting similar partner types.

Question Title

* 1. What percentage of your company’s revenue comes from 3rd party channels?

< 10%

10-25%

25-50%

>50-75%

75% +

Question Title

* 2. How much do you invest in your channel program?

<1% of the revenue we generate from the channel

1-3% of the revenue we generate from the channel

3-5% of the revenue we generate from the channel

5% or more of the revenue we generate from the channel

Question Title

* 3. Which of the three delivery options do you invest the most (>50%)?

To-Partner

Through-Partner

For-Partner

Question Title

* 4. Which of the three delivery options do you invest the least (<10%)

To-Partner

Through-Partner

For-Partner