2022 Guest Conservation Perception Survey

As part of Omaha's Henry Doorly Zoo & Aquarium's ongoing conservation work, we would appreciate learning about your perception of our conservation efforts. This survey will take approximately seven minutes, and we greatly appreciate your time and honest feedback.

Whenever the survey refers to Omaha's Henry Doorly Zoo & Aquarium, please also consider our Lee G Simmons Wildlife Safari Park as being included in the question.

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* 1. Do you have a membership to Omaha's Henry Doorly Zoo and Aquarium and/or Lee G Simmons Wildlife Safari Park?

Yes, Normal Member at the Zoo and Aquarium

Yes, Normal Member of both the Zoo and Aquarium and Wildlife Safari Park

Yes, Patron member at the Zoo and Aquarium

Yes, Patron at the Zoo and Aquarium and member of Wildlife Safari Park

Not a member of either location

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* 2. What is your age?

Under 18

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75 or older

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* 3. How often do you visit the Zoo and Aquarium and/or Wildlife Safari Park?

Once a year

A few times a year

Once a month

A few times a month

Once a week

A few times a week

Every day

I have not visited either location

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* 4. In what ZIP code is your home located? (enter 5-digit ZIP code; for example, 00544 or 94305)

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* 5. Briefly and to your best ability, explain what "conservation" means to you

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* 6. If you can, list three ways in which the Zoo and Aquarium is contributing to conservation

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* 7. What is a conservation action you can think of that you could take, but currently are not?

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* 8. For each of the following statements, please indicate your level of agreement

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I am knowledgeable about conservation work done at the Zoo and Aquarium.	I am knowledgeable about conservation work done at the Zoo and Aquarium. Strongly Disagree	I am knowledgeable about conservation work done at the Zoo and Aquarium. Disagree	I am knowledgeable about conservation work done at the Zoo and Aquarium. Neutral	I am knowledgeable about conservation work done at the Zoo and Aquarium. Agree	I am knowledgeable about conservation work done at the Zoo and Aquarium. Strongly Agree
The Zoo and Aquarium makes a difference for conservation causes.	The Zoo and Aquarium makes a difference for conservation causes. Strongly Disagree	The Zoo and Aquarium makes a difference for conservation causes. Disagree	The Zoo and Aquarium makes a difference for conservation causes. Neutral	The Zoo and Aquarium makes a difference for conservation causes. Agree	The Zoo and Aquarium makes a difference for conservation causes. Strongly Agree
The Zoo and Aquarium is a conservation organization.	The Zoo and Aquarium is a conservation organization. Strongly Disagree	The Zoo and Aquarium is a conservation organization. Disagree	The Zoo and Aquarium is a conservation organization. Neutral	The Zoo and Aquarium is a conservation organization. Agree	The Zoo and Aquarium is a conservation organization. Strongly Agree

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* 9. What percentage of the Zoo and Aquarium's conservation investment should be local versus global? Values should add up to 100

Local (Nebraska and Great Plains)

Global

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* 10. What percentage of the Zoo and Aquarium's operating costs do you think goes to direct conservation actions (things that directly protect wildlife or habitats or improve population or habitat size)?

100

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 11. In contrast to the previous question, what percentage of the Zoo and Aquarium's operating costs do you think should go to direct conservation actions (things that directly protect wildlife and habitat or improve population or habitat size)?

100

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 12. Rate how important you think the following actions are for the Zoo and Aquarium as an organization

	Not at all important	Moderately important	Very important
The Zoo and Aquarium takes an active approach to benefit nature and society	The Zoo and Aquarium takes an active approach to benefit nature and society Not at all important	The Zoo and Aquarium takes an active approach to benefit nature and society Moderately important	The Zoo and Aquarium takes an active approach to benefit nature and society Very important
Conservation of endangered species	Conservation of endangered species Not at all important	Conservation of endangered species Moderately important	Conservation of endangered species Very important
Sustainable operation	Sustainable operation Not at all important	Sustainable operation Moderately important	Sustainable operation Very important
Nature conservation of natural habitat	Nature conservation of natural habitat Not at all important	Nature conservation of natural habitat Moderately important	Nature conservation of natural habitat Very important
Education to raise awareness of visitors	Education to raise awareness of visitors Not at all important	Education to raise awareness of visitors Moderately important	Education to raise awareness of visitors Very important
Research to benefit conservation	Research to benefit conservation Not at all important	Research to benefit conservation Moderately important	Research to benefit conservation Very important
Education to change behavior of visitors	Education to change behavior of visitors Not at all important	Education to change behavior of visitors Moderately important	Education to change behavior of visitors Very important
Being an entertaining place to visit	Being an entertaining place to visit Not at all important	Being an entertaining place to visit Moderately important	Being an entertaining place to visit Very important

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* 13. In contrast to the previous question, rate how important you think the following actions should be for the Zoo and Aquarium

	Not at all important	Moderately important	Very important
The Zoo and Aquarium takes an active approach to benefit nature and society	The Zoo and Aquarium takes an active approach to benefit nature and society Not at all important	The Zoo and Aquarium takes an active approach to benefit nature and society Moderately important	The Zoo and Aquarium takes an active approach to benefit nature and society Very important
Conservation of endangered species	Conservation of endangered species Not at all important	Conservation of endangered species Moderately important	Conservation of endangered species Very important
Sustainable operation	Sustainable operation Not at all important	Sustainable operation Moderately important	Sustainable operation Very important
Nature conservation of natural habitat	Nature conservation of natural habitat Not at all important	Nature conservation of natural habitat Moderately important	Nature conservation of natural habitat Very important
Education to raise awareness of visitors	Education to raise awareness of visitors Not at all important	Education to raise awareness of visitors Moderately important	Education to raise awareness of visitors Very important
Research to benefit conservation	Research to benefit conservation Not at all important	Research to benefit conservation Moderately important	Research to benefit conservation Very important
Education to change behavior of visitors	Education to change behavior of visitors Not at all important	Education to change behavior of visitors Moderately important	Education to change behavior of visitors Very important
Being an entertaining place to visit	Being an entertaining place to visit Not at all important	Being an entertaining place to visit Moderately important	Being an entertaining place to visit Very important

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* 14. Rate how important learning about the following topics during a visit to the Zoo and Aquarium are to you

	Not at all important	Not too important	Somewhat important	Fairly important	Very important
Animal Behavior	Animal Behavior Not at all important	Animal Behavior Not too important	Animal Behavior Somewhat important	Animal Behavior Fairly important	Animal Behavior Very important
Animal Origin and ancestry	Animal Origin and ancestry Not at all important	Animal Origin and ancestry Not too important	Animal Origin and ancestry Somewhat important	Animal Origin and ancestry Fairly important	Animal Origin and ancestry Very important
Conservation status of animal species (endangered or protected status)	Conservation status of animal species (endangered or protected status) Not at all important	Conservation status of animal species (endangered or protected status) Not too important	Conservation status of animal species (endangered or protected status) Somewhat important	Conservation status of animal species (endangered or protected status) Fairly important	Conservation status of animal species (endangered or protected status) Very important
The planet Earth and its climate	The planet Earth and its climate Not at all important	The planet Earth and its climate Not too important	The planet Earth and its climate Somewhat important	The planet Earth and its climate Fairly important	The planet Earth and its climate Very important
Zoo and Aquarium History and/or Operations	Zoo and Aquarium History and/or Operations Not at all important	Zoo and Aquarium History and/or Operations Not too important	Zoo and Aquarium History and/or Operations Somewhat important	Zoo and Aquarium History and/or Operations Fairly important	Zoo and Aquarium History and/or Operations Very important
The individual animals in the zoo	The individual animals in the zoo Not at all important	The individual animals in the zoo Not too important	The individual animals in the zoo Somewhat important	The individual animals in the zoo Fairly important	The individual animals in the zoo Very important
What can be done to conserve and protect animals and the places they live	What can be done to conserve and protect animals and the places they live Not at all important	What can be done to conserve and protect animals and the places they live Not too important	What can be done to conserve and protect animals and the places they live Somewhat important	What can be done to conserve and protect animals and the places they live Fairly important	What can be done to conserve and protect animals and the places they live Very important

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* 15. Referring to the topics in the previous question, what topics have you learned the most about in your past visits to the Zoo and Aquarium. If you learned about something that does not fall into one of those categories, feel free to provide details.