Test your knowledge on what it takes to improve your online presence

1. The role of your website

Your website forms the foundation for improving your online presence. Answer the following 5 questions to check how much you know about the role of your website.

Question Title

* 1. What is the primary purpose of your website?

To look good

To educate potential customers

To take ink and toner supply orders

For customers to submit service & repair tickets

Other (please specify)

Question Title

* 2. What is the primary purpose of a landing page?

To take an order

To provide more information about your company

To provide an overview of your company value proposition

To convert a visitor into a lead

Other (please specify)

Question Title

* 3. When is the best time to present a landing page to a lead?

Anytime - it doesn't matter

In a general email blast to all contacts

After I have learned a contact is interested in the topic the landing page relates to

When I think I'm going to miss my sales quota

Other (please specify)

Question Title

* 4. How is your website designed to capture leads?

By displaying thoughtful content designed to help educate customers and prospects

By including smart forms strategically displayed across the website

By offering instant chat during business hours

By displaying readily accessible "contact-us" details

By offering automated chat (bot) sequences on relevant pages

All of the above

Other (please specify)

Question Title

* 5. Why is it so important to provide educational content?

Because customers and prospects search online for answers to their questions

Because you want to help people understand more about things they may not have known about

Because you want to become known as experts in your field

Because you want people to trust you

All of the above

Other (please specify)