Internal Audience Data Survey: Billion Dollar Challenge (DST) Members

The Billion Dollar Challenge is the civil rights mission of dfree® to continue the legacy founded by Dr. Martin Luther King, Jr. of financial wellness and empowerment for all. We designed this survey to serve you better, understand your needs and develop new incentives and services. We are also preparing to launch a pretty extensive Marketing Rewards Points Program for Billion Dollar Challenge that celebrates all the work you’ve done and offers ways for you to now benefit from being an active BDC user.

We’ve recently asked you to share with the Engagement team ways that improve and track your experience and performance. Following that work, the goal of this marketing survey is to focus on your needs while building ways to improve your ground efforts, understand the target audiences we serve and offer new, improved solutions as we build out dfree® initiatives. This survey will take no longer than 15 minutes.

Please answer the following questions as honestly as possible. Do not hesitate to contact us, if topics you deem vital are missing.

For your dedication, we would like to offer you the newly launched dfree Entrepreneur or Senior Supplement book as a free download.

As always, we appreciate you taking the time to help us nurture and grow the relationships as we continue to expand and grow.

Thank you for your participation and insights.

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* 1. Please give us your email address so we can send the first 15 responders an electronic copy of Dr. Soaries book "Say Yes to No Debt"

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* 2. Please rank the following financial problems in order of importance – 1 being the most important to you.

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* 3. How do you prefer to make purchases?

Cash

Check

Credit Card

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* 4. How comfortable do you feel discussing money on social media?

Very Comfortable

Comfortable

Not Comfortable

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* 5. What does financial wellness mean to you?

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* 6. Do you use any mobile banking apps?

Yes

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* 7. Are you open to new financial solutions to improve your debt or credit situation?

Yes

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* 8. Where do you get financial news or information? Please select all that apply from the following list.

Radio

Newspaper

Online

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* 9. What is your primary source for financial news or updates?

CNBC

Gospel Talk Radio

Bloomberg

Wall Street Journal

Other

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* 10. Select all the networks you follow from the list below.

Word

Aspire

Own

TBN

TVone

MSNBC

WEtv

None of the above

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* 11. Select all the radio shows you follow from the list below.

Praise Gospel Stations

Ricky Smiley

Roland Martin

Breakfast Club

None of the above

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* 12. What made you choose dfree® over other programs?

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* 13. The Billion Dollar Challenge (BDC) is the civil rights mission of dfree® to continue the legacy founded by Dr. Martin Luther King, Jr. of financial wellness and empowerment for all. We use this tool to enroll new members into dfree® to start their financial freedom journey. Have you ever visited the BDC website?

Yes

I'm not sure

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* 14. Are you enrolled in the Billion Dollar Challenge?

Yes

I'm not sure

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* 15. If you are, did you find the Billion Dollar Challenge website easy to use?

Yes

I am not enrolled in Billion Dollar Challenge

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* 16. Would you like an incentive to bring new members and groups into Billion Dollar Challenge?

Yes

It really doesn't matter

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* 17. The Billion Dollar Challenge website just went through an important update to improve performance and security. We are planning more ways to stay connected with our users and offer webinars, supplemental training tools and incentives to increase your engagement. What other suggestions do you have?

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* 18. Do you have any feedback for the dfree® campaign challenge to reduce $1 Billion of Debt in the African American community by 2020?

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* 19. Select the dfree® programs that you have used below.

dfree® 12-step Program

Online dfree® Academy

All of the above

None of the above

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* 20. If you used the online academy, did you like completing it on your own?

Yes

I did not use the online dfree® Academy

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* 21. What have been the benefits of completing the online dfree® Academy?

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* 22. dfree® provides a variety of marketing collateral to connect with our audiences. Let us know what you are using and the frequency. Likert Scale

	Always	Sometimes	Never
Newsletter (Always, Sometimes, Never)	Newsletter (Always, Sometimes, Never) Always	Newsletter (Always, Sometimes, Never) Sometimes	Newsletter (Always, Sometimes, Never) Never
Digital Magazine Living dfree® (Always, Sometimes, Never)	Digital Magazine Living dfree® (Always, Sometimes, Never) Always	Digital Magazine Living dfree® (Always, Sometimes, Never) Sometimes	Digital Magazine Living dfree® (Always, Sometimes, Never) Never
Podcast dfree® In the Black	Podcast dfree® In the Black Always	Podcast dfree® In the Black Sometimes	Podcast dfree® In the Black Never
Social Media	Social Media Always	Social Media Sometimes	Social Media Never
dfree® Young Money In the Black Web Series	dfree® Young Money In the Black Web Series Always	dfree® Young Money In the Black Web Series Sometimes	dfree® Young Money In the Black Web Series Never
Mydfree.org	Mydfree.org Always	Mydfree.org Sometimes	Mydfree.org Never
Billiondollarpaydown.com	Billiondollarpaydown.com Always	Billiondollarpaydown.com Sometimes	Billiondollarpaydown.com Never

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* 23. Let us know if you find the topics relevant for the following marketing collateral.

	Always	Sometimes	Never	I don't know what this is
Newsletter	Newsletter Always	Newsletter Sometimes	Newsletter Never	Newsletter I don't know what this is
Digital Magazine Living dfree®	Digital Magazine Living dfree® Always	Digital Magazine Living dfree® Sometimes	Digital Magazine Living dfree® Never	Digital Magazine Living dfree® I don't know what this is
Podcast dfree® In the Black	Podcast dfree® In the Black Always	Podcast dfree® In the Black Sometimes	Podcast dfree® In the Black Never	Podcast dfree® In the Black I don't know what this is
Social Media	Social Media Always	Social Media Sometimes	Social Media Never	Social Media I don't know what this is
dfree® Young Money In the Black Web Series	dfree® Young Money In the Black Web Series Always	dfree® Young Money In the Black Web Series Sometimes	dfree® Young Money In the Black Web Series Never	dfree® Young Money In the Black Web Series I don't know what this is
Mydfree.org	Mydfree.org Always	Mydfree.org Sometimes	Mydfree.org Never	Mydfree.org I don't know what this is
Billiondollarpaydown.com	Billiondollarpaydown.com Always	Billiondollarpaydown.com Sometimes	Billiondollarpaydown.com Never	Billiondollarpaydown.com I don't know what this is

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* 24. What feedback or comments do you have on the dfree® In the Black podcast?

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* 25. What feedback or comments do you have on the digital magazine Living dfree®?

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* 26. Have you heard about our dfree® Young Money content and curriculum?

Yes

I'm not sure

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* 27. If you have, what are your thoughts about the dfree® Young Money content and curriculum?

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* 28. Have you ever seen the dfree® Young Money Black Money Series on YouTube?

Yes

I'm not sure

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* 29. If you have, is the dfree® Young Money Black Money Series content relevant?

Yes

I have not seen it

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* 30. Select all the dfree® social media platforms you follow.

Twitter

Instagram

YouTube

Do not follow

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* 31. If you do not follow dfree® on social media, can you share with us why?

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* 32. Using the list below, let us know what items from the mydfree website you are using and the frequency. Likert Scale

	Always	Sometimes	Never
Calendar Events	Calendar Events Always	Calendar Events Sometimes	Calendar Events Never
News and updates	News and updates Always	News and updates Sometimes	News and updates Never
Testimonials?	Testimonials? Always	Testimonials? Sometimes	Testimonials? Never
Blog Posts?	Blog Posts? Always	Blog Posts? Sometimes	Blog Posts? Never

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* 33. What feedback can you provide about the dfree® website?

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* 34. Using the list below, how likely are you to recommend and share dfree®.

	Very likely	Likely	Not likely
Friends	Friends Very likely	Friends Likely	Friends Not likely
Church	Church Very likely	Church Likely	Church Not likely
Work	Work Very likely	Work Likely	Work Not likely
Community	Community Very likely	Community Likely	Community Not likely
Organization	Organization Very likely	Organization Likely	Organization Not likely

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* 35. What is your age range?

18-24

25-34

35-44

45-54

55-64

65-74

75+

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* 36. In what ZIP code is your home located? (enter 5-digit ZIP code; for example, 00544 or 94305)

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* 37. What is the highest degree or level of school you have completed? If currently enrolled, the highest degree received.

Some high school, no diploma

High school graduate, diploma or the equivalent (for example, GED)

Some college credit, no degree

Trade/technical/vocational training

Associate degree

Bachelor’s degree

Master’s degree

Professional degree

Doctorate degree

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* 38. What is your marital status?

Single, never married

Married or domestic partnership

Widowed

Divorced

Separated

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* 39. What is your household income? Your answer will be used to help us develop tools and strategies to assist people in reaching their goals.

Less than $24,000

$25,000 to $49,999

$50,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

Over $200,000

Prefer not to answer

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* 40. Do you own your home?

Yes

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* 41. If you add up all your debts, how much do you owe? Your answer will be used to help us develop tools and strategies to assist people in reaching their goals.

Less than $1,000

$1001 - $4,999

$5,000 – 9,999

$10,000 – 24,999

$25,000 – 49,999

$50,000 - $99,999

$100,000 - $249,000

250,000+

Prefer not to answer