Loyalty Program Survey Question Title 1. Approximately, how many times have you stayed at an Ayres Hotel? 1 - 5 6 - 10 11 - 15 16+ OK Question Title 2. What was the main reason for your most recent stay? (Mark all that apply) Leisure Business Group OK Question Title 3. Have you heard of the Ayres Rewards Program? Yes No OK Question Title 4. How likely are you to join a hotel rewards program? Very Unlikely Neutral Very Likely Clear i We adjusted the number you entered based on the slider’s scale. OK Question Title 5. Are you member of the following rewards programs? (Mark all that apply) Marriott Bonvoy Wyndham Rewards World of Hyatt Choice Privelages Best Western Rewards IHG Rewards Radissan Rewards Hilton Honors Other (please specify) OK Question Title 6. What would make you join a hotel rewards program? (Mark all that apply) Free Nights Free Gift Cards Free Experiences Redeemable Amenities (ex. Late Check Out) Personalized Perks (ex. in-room cookies/snacks) Donatable Points to Charity Other (please specify) OK Question Title 7. As a Rewards Member, how often would you like to be notified of updates to your account? (Mark all that apply) As soon as points are added to my account As soon as I am eligible to redeem rewards Monthly Quarterly Annually I'd prefer not to be contacted OK Question Title 8. What is your preferred method of communication? Email Text I'd prefer not to be contacted OK Question Title 9. Why haven't you joined Ayres Rewards? (Mark all that apply) I didn't know you had a rewards program I don't visit your hotels often Limited number of perks Limited number of hotels Other (please specify) OK Question Title 10. Do you have any other comments or suggestions? OK DONE
