About The Campaign

BSM Media is excited to present TWO new campaigns for Strong Roots at Walmart!

Strong Roots is an Irish brand committed to delivering good food that’s good for the planet. They deliver quality & innovation to customers looking to upgrade their freezer staples, while consciously making a difference. Strong Roots invites you to step through the doors and see how we can ‘do it all’ together. Whether we’re balancing work, kids, exercise or socializing, we can all make small decisions to do good for ourselves and for the environment. That might mean 1 meat-free day a week, planting vegetables in your cartons or understanding brands who prioritize carbon-neutrality. Strong Roots is all about doing this together, one bite at a time.

We're looking for influencers and shoppers with who can shop at select Walmart stores and live in the United States.

Participating Items:
Strong Roots Cauliflower Hash Brown
Strong Roots Sweet Potato Hash Brown
Strong Roots Sr Mixed Root Veggie Fries

Campaign #1 - Social Spotters:
If selected, you will be asked to go into participating Walmart stores (see list) to purchase an assigned Strong Roots Frozen Vegetable product. You will be asked to take a photo or video shopping for the products and share as a Shopping Post on Social Media. Then, once you have the product at home, you will create an Instagram Post of you/your family preparing the item and enjoying a snack or meal. Content should be exciting and fun.

Posting Dates:
June 2024
Deliverables:
1 x Instagram Story
1 x Instagram Post (Static Carousel or Reel)
Compensation: $450, plus FREE coupon for Strong Roots product

Campaign #2 - Product Review and Survey:
If selected, you will be asked to go into participating Walmart stores (see list) to purchase an assigned Strong Roots Frozen Vegetable product. Once you have the product home, you will prepare it as directed to enjoy as a snack or meal. You will be asked to complete a short survey, and if you loved the product you will review it at Walmart.com.

Posting Dates:
June 2024

Deliverables:
1 survey
1 review at Walmart.com
Compensation: $20, plus FREE coupon for Strong Roots product

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