More northern and working class candidates with experience of life beyond politics
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Dropping controversial policies like House of Lords reform and gay marriage
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A bankable promise to deliver an EU referendum
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A new party leader like William Hague
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End of the Barnett formula that favours Scotland in distribution of public funding
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Sustained attacks on Ed Miliband and Ed Balls
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A successful debt reduction policy
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Greater party unity and loyalty to David Cameron
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A housebuilding policy for young people
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Replacement of the Human Rights Act
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A plan to cut taxes and energy bills for ordinary families
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Some devolution to England
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A strong commitment to protect the NHS
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Replacing George Osborne with a potentially more popular Chancellor
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A new consumer agenda that reduces the power of big banks, energy companies and supermarkets
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A new party leader like Boris Johnson
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Withdraw all troops from Afghanistan
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A pact with the Liberal Democrats that avoids the two parties standing against each other in marginal seats
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Signs of reasonable economic recovery
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Stronger policies on crime and immigration
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A pact with UKIP that avoids the two parties standing against each other in marginal seats
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A change of Labour leader from Ed Miliband to someone like Yvette Cooper
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Cut foreign aid and spend the savings on Britain's poorest pensioners
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