About The Campaign

BSM Media is excited to present a new Social Spotters campaign for Little Tikes!

Parent trusted for over 50 years! Little Tikes understands every day is an adventure with more to discover. They make products that encourage active and imaginative play. Products that get small bodies moving, spark curiosity, create wonder and let kids dream big.

Little Tikes, Walmart Exclusive, Creative Chefs kits encourage little chefs to use their imagination and get creative with their dishes. Kids can mix, mold and create their favorite dishes with unique moldable Make-It! Mix play sand. The accessories included in each kit are super realistic and specifically designed to make the play experience more real. Each play set includes an easy-to-read recipe card with visuals allowing kids to follow basic instructions.

We're looking for influencers and content creators with at least one child aged 3-6 years who can shop at Walmart. Open to US residents only.

Campaign Details:
If selected, you will be asked to purchase an assigned Little Tikes Creative Chefs kit at your local Walmart store and share your shopping experience as well as create a short form video or static post of your child(ren) unboxing, playing with, and enjoying the toy - both to be published on Instagram!

Deliverables:
2x Instagram In-feed Posts: shopping content + lifestyle content
1x share to IG Stories and/or TikTok

Compensation: $750, inclusive of product purchase
Posting Dates: September - October 2024

Please Note:
All social media profiles must be set to public with engagement stats turned ON to participate in any of these programs. Influencers will be selected on a first-come, first-serve basis and will be verified for quality of social media photos, following, and engagement. Additional information including product, photo guidelines, and key word messaging will be sent to each selected influencer.
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