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About The Campaign

Summer is upon us and we are here for all the celebrations, festivities and fun! We are excited to be partnering with Party City to celebrate Summer, Holidays, Birthdays and all things Balloons!

For this campaign, we are looking for Content Creators to create videos and photos showcasing the following themes/storylines.

Summer & Showers
  • Baby Shower - Tell a story of how to create a beautiful and sweet baby shower setup. Content Due: June 21st
  • Color Wars - Host a kid’s color war party this summer using fun accessories from Party City’s Color City product line. Content Due: June 21st
  • Block Party - Celebrate summer with a neighborhood block party. Share food, drink, décor, and activity ideas for this fun summer get together. Content Due: June 21st
"Big Kid" Birthdays (Adults and Teens) - From niche themes to birthday remixes, create content showcasing fun and creative birthday party ideas. We’re looking for content that reflects unique and inspirational birthday party themes. See some theme options below. You can also come up with your own.
  • Color Trends - Vibrant and visually appealing birthday parties that are centered around a specific color palette, showcasing how color can set the tone for a memorable celebration.
  • Zodiac Parties - Celebrate astrology enthusiasts with zodiac-themed decorations, activities, and treats that cater to each astrological sign’s unique characteristics.
  • Niche Themes - Explore unique and niche themes such as video gaming, fashion, decades, etc., demonstrating how personal passions can be incorporated into birthday celebrations.
  • Milestones - Parties that commemorate big milestones such as Sweet 16, 21st, 30th, 40th, etc.
  • Pop Star or Pop Culture Moments - Draw inspiration from current pop culture trends, movies, TV shows, or music, creating themed parties that are of the moment.
  • Birthday Remix - Tap into nostalgia by recreating iconic party moments from childhood, complete with games, decorations, and treats.
Balloon Gifting - Random acts of giving outside of birthdays. Think of all the reasons you might buy someone a greeting card (other than birthdays), and instead gift them balloons! Here are some ideas: new baby, new home, patriotic/Fourth of July, Friendship Day (7/30), Sisters Day (8/4), Back to School/Off to College, etc.

DIY Balloon Gifts - Can be holiday focused, birthday, or random.

Deliverables/Timing/Compensation:
  • Deliverables: Each theme includes both an edited Reel video and multiple static photos
  • Usage: On Party City social and digital properties
  • Timing: Each theme has a different due date, see details when applying. We are currently recruiting for June, July and August celebrations.
  • Compensation: $800 plus reimbursement of products purchased for the project
This campaign is only open to Content Creators in the U.S.

If you are selected to participate, additional campaign details will be emailed to you.

Please Note:
All social media profiles must be set to public with engagement stats turned ON to participate in this program. Content Creators will be selected on a first-come, first-serve basis and will be verified for quality of social media photos, following, and engagement. Additional information including storyline, photo and video guidelines will be sent to each selected Content Creator.
Please click the NEXT button below to proceed.

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