1. Default Section

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* 1. On a scale from 1 to 5 (1 being Very Weak and 5 being Very Strong) how would you rate the email communications with your:

  Very Weak Weak Average Above Average Very Strong
Prospects
Residents
Former Residents

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* 2. In communicating via email with your residents, do you use:

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* 3. In regards to email, on a scale from 1 to 5 (1 being Very Inefficient and 5 being Very Efficient) how would you rate the:

  Very Inefficient Somewhat Inefficient Average Efficient Very Efficient
Process you use
Tools you use

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* 4. Do you currently survey your residents to gauge satisfaction on a regular basis (not including service request comment cards)?

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* 5. When thinking about surveying customers, what is one of the biggest challenges in the survey process?

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* 6. Rate the following 9 technology tools in order of importance to you and your company, with #1 being the most important.

  1 2 3 4 5 6 7 8 9
Blog
Corporate/Property Website(s)
Email
Google and search engines in general
ILS (Internet Listing Site)
Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.)
Resident Portal (Service Requests, Online Payments, etc.)
SMS/Text Messaging
Social Media (Facebook, Twitter, Myspace, etc.)

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* 7. Of the 9 tools from the previous question select the ones you believe you can do a much better job utilizing/maximizing.

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* 8. Do you currently have a printed monthly resident newsletter you use at your communities?

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* 9. When thinking about the Management Software (Realpage, Yardi, AMSI, etc.) tools you use (OneSite, Voyager, Yieldstar, LRO, etc.), rate on a scale of 1 to 5 (with 1 being Don’t Care At All and 2 being It’s A Really Big Deal) the convenience of having products that integrate with your Management Software Tools.

  Don't Care At All Not a Big Deal I'm Pretty Neutral Yes, It's Important It's A Really Big Deal
Importance of Integration

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* 10. Overall All and on a scale of 1 to 5 (1 being Needs Serious Work and 5 being We Are Crushin’ This) how would you rate:

  Needs Serious Work Needs Improvement Average Feeling Good About It We Are Crushin' This
Your Online Brand (Overall Presence Online for your Management Company’s Brand as a whole)
Your Corporate Website (Main Corporate Landing Pages and Company Information)
Your Community Websites (Specific to a particular property, NOT an ILS listing)
Your Use of Resident Portal Tools (Online Payments, Maintenance Requests, etc.)
Your Search Results on Google or Other Search Engines (In general for your company or properties)
Your Use of Social Media Tools (Like facebook, Twitter, Myspace, etc.)
Your Outreach Marketing Efforts (as a whole over your portfolio)
Your Ability to Survey Your Residents for Feedback
Your General Understanding of Building Your Online Brand and Why It Is A Critical Piece to Your Operations Moving Forward

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