LPCTV Re-Branding Survey

LPCTV is an independent, non profit community access television station and media education center serving the Okemo Valley area. The mission of LPCTV is to "provide the Okemo Valley region with equal access to multimedia technology for the purposes of education & information." Looking towards the future, the vision of the organization is to "be the primary source to provide the region with quality media & communication services."

The Board of Directors adopted a new strategic plan last year, which included a focus on outreach & marketing. The priorities in this area include: 1) to strengthen our brand & identity, and 2) to build awareness so that we are a known entity throughout the community. As we consider the best approaches to meet these goals, we are considering changing the name of the organization so that it is clear to all who we are and what we do. We want to engage the community in this process. 

We ask that you help us by completing this brief survey. Thank you in advance for your participation! 

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* 1. Have you used LPCTV to produce shows, use equipment, or submit calendar announcements?

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* 2. Have you used LPCTV to watch shows or to get information?

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* 3. Do you know what the name "LPCTV" means?

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* 4. Is "LPCTV" a good name?

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* 5. The LPCTV Board of Directors is considering a name change. What is a good approach, in consideration of the mission, vision, and priorities that are stated above?

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* 6. If we were to change the name, how important is it to include the geographic area in the new name?

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* 7. If having the geographic area in the name is at all important, choose your preference from the following:

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* 8. Rank these names in order of preference (1 being your favorite and 7 your least favorite)

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* 9. Do you have another name you would like to suggest and/or do you have any other comments for LPCTV?

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* 10. Would you consider producing your own show and/or volunteering? If so, please consider adding your name / contact info in the comments field so we can reach out. (otherwise this is an anonymous survey)

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