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* 1. Please provide the following information so that we may contact you:

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* 2. Are you a current citizen of the USA living in the United States?

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* 3. What is your age?

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* 4. When was the last time, if ever, you participated in a market research study and what was the topic?

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* 5. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of business ?

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* 6. With which gender do you most identify with?

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* 7. Which of the following best describes how you identify?

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* 8. Which best describes your education and employment status?

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* 9. What is your Occupation & Industry in which you work?

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* 10. Which best describes the highest level of education you have had a chance to complete?

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* 11. Which best describes your total annual household income?

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* 12. Which best describes your current relationship status?

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* 13. Do you have children in the household?

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* 14. If you have children, what is/are their Gender / Age?

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* 15. Which of the following best describes the degree to which you’re responsible for making household shopping decisions?

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* 16. Thinking about all the beverages that you’ve bought in the past 3 months, which, if any, of the following did you buy?

Select all that apply....

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* 17. If you mentioned you have purchased energy drinks in the past 3 months. Which of these brands of energy drinks do you drink and how often?

  1-2 days a week 2-3 times a month Once a month Less than once a month Do not use this type of coffee
Celcius
Red Bull
Monster
C4
Ghost
Reign
Rockstar

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* 18. When it comes to buying coffee you prepare at home, such as instant, whole beans, ground coffee and K-Cups, which of the following best describes your role in making decisions on the brand and type of coffee you buy?

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* 19. How often do you drink coffee you prepare at home?

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* 20. Which of these types of coffee do you prepare and drink at home and how often?

  Daily 5-6 days week 3-4 days week 1-2 days week Less than weekly I do not use this type of coffee
Ground coffee
Whole bean coffee
Single-serve coffee (K-cups, Disk, Pod, etc.)
Instant coffee (from a jar, stick, or packet)
Single Serve Ready-to-Drink coffee (in a bottle or can)
Refrigerated coffee in a multi-serve pack
Coffee concentrate

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* 21. If you mentioned using Single-serve coffee, what formats are you using ?

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* 22. Which of the following coffee appliances / devices do you use to make coffee at home?

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* 23. Where do you typically purchase coffee from to prepare and consume at home?

Select all that apply....

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* 24. Which of the following brands of coffee are you aware of?

Select all that apply....

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* 25. Now thinking about the past 6 months, which of the following brands of coffee have you purchased to prepare and drink at home and how often?

  1 time 2-3 times 4-6 times 6 or more times Did NOT purchase in past 6 months
Folgers
Starbucks
Green Mountain
McCafé
Donut Shop
Maxwell House
Nescafé
Café Bustelo
Dunkin’
Kirkland
Great Value
Black Rifle
Seattle Best
Eight O’clock
Peet’s
Community Coffee
Other store brand

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* 26. Is there any brand of coffee you would NEVER consider drinking in the future? If yes, which brand(s)?

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* 27. Now, think about what temperature you drink your coffee at home. When it comes to cold vs. hot coffees, which of these statements best describes you?

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* 28. And, what, if anything, do you typically add to the coffee you prepare at home?

Select all that apply....

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* 29. Here is a list of statements about coffee. For each one, please indicate how much you agree or disagree.

  Agree completely Somewhat agree Disagree somewhat Disagree completely
Drinking coffee is an important part of how I wake up
Coffee is a beverage I frequently carry with me as I go about getting things done
Coffee helps me feel creative and helps ideas flow
Coffee can be a little treat for myself
Drinking coffee lifts my mood and reduces my stress
Looking ahead, I think I will always prefer drinking cold coffee to hot coffee
The aesthetics of a coffee drink matter to me (the look, color, beauty of the drink)
Drinking coffee makes me feel more grown up or mature
The origin/type of coffee bean is important when picking a coffee drink
My coffee refreshes me when I feel dehydrated or am trying to recover from physical activity
Coffee is a way I connect with those I care about most
Coffee can offer health benefits that I feel good about
Coffee beverages are a better choice than other drinks I may consume

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* 30. And now on a different subject, which one of the following statements best fits your view of advertising?

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* 31. I would like to hear about your perfect coffee experience. Tell me about a recent freshly made, hot/iced coffee or espresso beverages experience that you remember as being particularly great. Where were you? What did you order? What specifically made this experience so positive? Why did this impact you

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* 32.

Do you acknowledge and consent to your interview being audio/video recorded for research purposes only?

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* 33. For this study we will ask you to take part in a 90-minute video enabled group discussion, and all must arrive 15-minutes early to ensure proper set up prior to panel discussion.

Because this is an online session, you will need a computer/laptop/tablet with a webcam. You cannot join the session using your mobile phone.

Do you currently have a webcam? (note: the webcam can be built into your computer/laptop/tablet or a separate piece of equipment that is plugged into yourcomputer/laptop/tablet)

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* 34. The session will take place on a video group discussion platform called Discuss.io. Have you ever used a video call platform like Zoom, Skype, Facetime or anything similar?

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* 35. During this discussion, you must attend the meeting in a private space where you can give the discussion your full attention, similar to how it would be if the meeting were in person. Will you have a quiet place without disturbances where you can attend the meeting?

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* 36. If selected for the 90-minute discussion, which Dates/Times would you be available?

Please note times are listed in Eastern Time Zone!

Select all that apply....