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* 1. Which best describes your role in your organization’s decision-making process for [CATEGORY] purchases?

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* 2. When you think of [CATEGORY], what is the first brand that comes to mind?

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* 3. When you think of [CATEGORY], what other brands come to mind?

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* 4. Which of the following [CATEGORY] brands have you heard of? Select all that apply.

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* 5. How familiar are you with following [CATEGORY] brands?

  Very familiar Somewhat familiar Not so familiar Not at all familiar
Your brand
Competitor A
Competitor B
Competitor C
Competitor D

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* 6. Which of the following [CATEGORY] brands has your company bought from in the last 12 months? Select all that apply.

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* 7. Does your company plan to purchase [CATEGORY] in the next 12 months?

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* 8. Which of the following brands would you consider if your company were to buy [CATEGORY] in the 12 months? Select all that apply.

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* 9. For your next purchase, which [CATEGORY] brand would your company buy?

T