AdNews Reader Survey 2017

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* 1. To enter the draw to win up to $8000 worth of prizes, please enter your email address below.

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* 2. A few questions about you. Are you:

Male

Female

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* 3. What is your age group?

Under 25

25-39

40-54

55+

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* 4. In which state or territory of Australia do you live?

New South Wales/ACT

Victoria

Queensland

South Australia/NT

Western Australia

Tasmania

I live outside Australia

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* 5. Which one of the following activities best describes the organisation you work for? Select one.

National advertiser/marketer

Manufacturer/Distributor

Retailer

Marketing/branding consultancy

Advertising/creative agency/customer experience agency

Media buying/strategy agency

Digital agency/consultancy

Social media consultancy

Promotional marketing company

Market research Company

Public relations Company

Event organising company

Production services, e.g., design, film/TV, photography, pre-press, printing

Adtech/Martech provider

Media Company, e.g., TV, radio, publishing

Media Representation Company

Government

Education

Student

Other (please specify)

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* 6. What best describes the level of your work responsibilities?

Senior management (e.g, Chairman, Director, Principal, Partner, General Manager)

Middle management (e.g, Brand Manager, Marketing/Advertising Manager, Group

Head (e.g, Account Manager, Sales Manager)

Junior level - (less than two years experience in the industry)

Other (please specify)

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* 7. To what extent are you involved in the following areas of media buying?

	Very involved	Partially involved	Not involved
Television	Television Very involved	Television Partially involved	Television Not involved
Digital/social media	Digital/social media Very involved	Digital/social media Partially involved	Digital/social media Not involved
Radio	Radio Very involved	Radio Partially involved	Radio Not involved
Newspapers	Newspapers Very involved	Newspapers Partially involved	Newspapers Not involved
Magazines	Magazines Very involved	Magazines Partially involved	Magazines Not involved
Outdoor	Outdoor Very involved	Outdoor Partially involved	Outdoor Not involved
Cinema	Cinema Very involved	Cinema Partially involved	Cinema Not involved

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* 8. What is the approximate annual value of media buying that you are involved in?

Under $100,000

$100,000 - $500,000

$500,000 - $1 million

$1 million - $5 million

$5 million - $10 million

$10 million - $20 million

Over $20 million

Not involved in media buying

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* 9. Which of the following types of event do you expect to attend in the next 12 months?

Awards

Breakfast functions

Conferences

Evening functions

Exhibitions

Round table discussions

Seminars

Workshops

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* 10. If you selected conferences in the previous question, please select the format preferred.

Half day

Full day

Multiday

Other (please specify)

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* 11. Which events have you been to in the past 2 years?

AANA RESET

ADMA Data Day

ADMA Global Forum

AdNews Live! Tackling Transparency

Adobe Symposium

Adtech

AdNews Media + Marketing Summit (Sydney/Melbourne)

Millennial Marketing Conference

Mumbrella Summits

Mumbrella 360

Other (please specify)

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* 12. Which of these events might you attend in 2018?

AANA RESET

ADMA Data Day

ADMA Global Forum

AdNews Live!

Adobe Symposium

Adtech

AdNews Media + Marketing Summit (Sydney/Melbourne)

Millennial Marketing Conference

Mumbrella Summits

Mumbrella 360

Other (please specify)

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* 13. When it comes to industry events, what prevents you from attending?

I don't have the budget to attend

I don't have enough time to be out if the office

I don't find events useful

My company sends limited executives to events

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* 14. Which of the following agency awards carry the most prestige?

AdNews Agency of the Year Awards

B&T Awards

Mumbrella Awards

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* 15. How do you engage with AdNews

I read Online (desktop)

I read on mobile

I subscribe to the email newsletter

I read in print

I read the print version via digital platform Zinio

I listen to the AdNews Podcast

I attend AdNews events

I follow AdNews on social media

An internal

Other (please specify)

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* 16. If you have any feedback about the AdNews content and platforms, please tell us what you think.

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* 17. How much time do you spend reading AdNews Magazine (print) per month?

I don’t read AdNews print

Less than 30 minutes

More than 30 minutes

More than 1 hour

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* 18. What would you like to see more of in AdNews?

Analysis and insight

Campaign case studies

Creative work

Industry opinion

Profiles and interviews

Tips and advice

Other (please specify)

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* 19. Which of these topics would you like more coverage of (Select as many as apply)

Adtech & Martech

Advertising (campaigns)

Agency news

Creativity

Data

Digital

Diversity

Industry issues

Innovation

International industry news

Marketing (brand activity)

Measurement

Media

Media strategy

Technology

Other (please specify)

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* 20. How important is it for you in your job to read the following Trade Media Brands?

	Very important	Somewhat important	Not important
AdNews	AdNews Very important	AdNews Somewhat important	AdNews Not important
B&T	B&T Very important	B&T Somewhat important	B&T Not important
Campaign Brief	Campaign Brief Very important	Campaign Brief Somewhat important	Campaign Brief Not important
Mediaweek	Mediaweek Very important	Mediaweek Somewhat important	Mediaweek Not important
Mumbrella	Mumbrella Very important	Mumbrella Somewhat important	Mumbrella Not important
Marketing magazine	Marketing magazine Very important	Marketing magazine Somewhat important	Marketing magazine Not important
CMO.com.au	CMO.com.au Very important	CMO.com.au Somewhat important	CMO.com.au Not important

Other (please specify)

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* 21. How do you rate the quality of journalism in the following Trade Media Brands?

	Very good	Good	Average	Poor
AdNews	AdNews Very good	AdNews Good	AdNews Average	AdNews Poor
B&T	B&T Very good	B&T Good	B&T Average	B&T Poor
Campaign Brief	Campaign Brief Very good	Campaign Brief Good	Campaign Brief Average	Campaign Brief Poor
Mediaweek	Mediaweek Very good	Mediaweek Good	Mediaweek Average	Mediaweek Poor
Mumbrella	Mumbrella Very good	Mumbrella Good	Mumbrella Average	Mumbrella Poor
Marketing magazine	Marketing magazine Very good	Marketing magazine Good	Marketing magazine Average	Marketing magazine Poor
CMO.com.au	CMO.com.au Very good	CMO.com.au Good	CMO.com.au Average	CMO.com.au Poor

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* 22. Which Trade Media Brands do you think delivers the most comprehensive coverage of the marketing communications industry? Select one of the following

AdNews

B&T

Campaign Brief

Mediaweek

Mumbrella

Marketing magazine

CMO.com.au

Other

Marketing

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* 23. In the next 12 months I intend to: (tick as many as apply)

Increase my total marketing spend

Decrease my total marketing spend

Spend more on digital media

Spend less on digital media

Review my agency relationships

Look for a new role

Seek additional professional training

Attend more industry events

Attend fewer industry events

Increase use of marketing technology and automation

Buy media programmatically

Increase staff numbers dedicated to marketing and advertising

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* 24. Which of the following do you agree/disagree with?

	Agree	Disagree
I consider Trade media in the advertising, marketing and media industries to be essential for the future of our industry	I consider Trade media in the advertising, marketing and media industries to be essential for the future of our industry Agree	I consider Trade media in the advertising, marketing and media industries to be essential for the future of our industry Disagree
I use Trade media to inform myself and colleagues on industry progress and innovation to help our business do better	I use Trade media to inform myself and colleagues on industry progress and innovation to help our business do better Agree	I use Trade media to inform myself and colleagues on industry progress and innovation to help our business do better Disagree
Independent business journalism on our industry is more important than ever before	Independent business journalism on our industry is more important than ever before Agree	Independent business journalism on our industry is more important than ever before Disagree
AdNews is the stand-out provider of independent business journalism on our industry	AdNews is the stand-out provider of independent business journalism on our industry Agree	AdNews is the stand-out provider of independent business journalism on our industry Disagree
AdNews articles feature consistently in my industry news feed	AdNews articles feature consistently in my industry news feed Agree	AdNews articles feature consistently in my industry news feed Disagree
I/My Company relies on AdNews as a key source of information to support me and my team	I/My Company relies on AdNews as a key source of information to support me and my team Agree	I/My Company relies on AdNews as a key source of information to support me and my team Disagree
I am aware that AdNews content in print is exclusive and doesn't appear online	I am aware that AdNews content in print is exclusive and doesn't appear online Agree	I am aware that AdNews content in print is exclusive and doesn't appear online Disagree