How much are SaaS companies spending on marketing and how do they allocate the budget? |
The path to growth and success for SaaS companies often lies within the smart choice of marketing activities and the proper allocation of the marketing budget. Understanding allocations isn't just about numbers; it can help uncover trends, best practices, and emerging strategies. With this survey, we are exploring marketing spending, activities that have the highest return on investment (ROI), and future investment plans.
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